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Marketing Lead

Marketing Lead

XTEN-AVKanpur, Uttar Pradesh, India
19 days ago
Job description

About the Role :

We are seeking a dynamic and results-driven Marketing Lead with 5-8 years of experience to lead our full-stack marketing initiatives. This role will be responsible for building and scaling the XTEN-AV brand globally, driving demand generation, and leading a team across digital, social, performance, and SEO channels. The ideal candidate will be both strategic and hands-on, with a proven track record in running integrated campaigns, content-driven marketing, and global brand building.

Key Responsibilities :

Strategy & Leadership :

  • Develop and execute a holistic marketing strategy aligned with XTEN-AVs growth objectives.
  • Lead and mentor a cross-functional marketing team (digital, social, performance, SEO, content).
  • Position XTEN-AV as a thought leader in the global AV and SaaS space.

Campaigns & Communications :

  • Lead social media campaigns and communication for product launches and brand awareness.
  • Oversee content creation (graphics, videos, blogs) including scripting, copywriting, and branding in coordination with internal teams and external agencies.
  • Manage email marketing campaigns, leveraging current databases and acquiring new audiences.
  • Drive campaigns with global AV publications by providing content, maintaining relationships, and ensuring regular coverage.
  • Lead collaborations with influencers to promote the XTEN-AV brand and products.
  • Manage all product communications to users and target audiences on a regular basis.

    • Content & SEO :

  • Create and manage a blog on the XTEN-AV website with relevant, high-quality content.
  • Work with external agencies to optimize SEO for organic traffic growth and visibility.
  • Ensure content across all platforms aligns with SEO best practices and brand positioning.

    • Growth & Market Engagement :

  • Identify and explore new avenues for marketing the product globally.
  • Work closely with sales, product, and leadership teams to align marketing with business objectives.
  • Track, analyze, and optimize all campaigns to maximize ROI and business impact.

    • Key Requirements :

  • 5-8 years of proven experience in marketing with at least 3 years in a leadership role.
  • Strong expertise in digital marketing, SEO, social media, influencer marketing, and performance campaigns.
  • Demonstrated success in leading product launches, email campaigns, and global marketing communications.
  • Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.
  • Strong communication, leadership, and stakeholder management skills.
  • Ability to work in a fast-paced SaaS / technology-driven environment.

    • Preferred Qualifications :

  • Experience in SaaS, B2B, or technology industries.
  • MBA / PGDM in Marketing or related field (preferred but not mandatory).

    • What We Offer :

  • A chance to lead marketing for a global SaaS product in the AV industry.
  • High ownership, creative freedom, and collaboration with a talented global team.
  • Competitive compensation with growth and learning opportunities.
  • A culture that values innovation, agility, and impact.
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    Marketing Lead • Kanpur, Uttar Pradesh, India

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