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Marketing Strategy Lead

Marketing Strategy Lead

MatterbayCochin, Republic Of India, IN
27 days ago
Job description

Company Description

Matterbay collaborates with clients to quickly assess, identify, and deliver viable professional services and team resourcing to help achieve their goals. We are dedicated to providing tailored solutions that meet the specific needs of each client. With a strong focus on results, we ensure that our clients can achieve their objectives efficiently and effectively. Join us and be part of a dynamic team that prioritizes excellence and innovation in delivering exceptional services.

Key Responsibilities

1. Awareness & Community Building :

  • Develop and execute a content strategy that establishes Unmeshed as a thought leader in the AI orchestration and agentic AI space.
  • Create and distribute high-value educational content : technical blog posts, tutorials, case studies, and video content for YouTube and Reddit.
  • Build and manage our presence on key social platforms (LinkedIn, Twitter, Discord) to engage with the developer and AI community.
  • Plan and execute awareness campaigns targeting university students, researchers, and early-adopter developers in the tech community.

2. Demand Generation & Lead Nurturing :

  • Develop and run performance marketing campaigns (paid social, search, content syndication) to drive qualified traffic to our website and playground.
  • Build and optimize email marketing campaigns (newsletters, nurture sequences, product updates) to engage our audience and convert leads into active users.
  • Work with sales (likely the founders initially) to ensure a smooth handoff of marketing qualified leads (MQLs) and develop content for sales enablement.

    • 3. Product Marketing :

  • Develop a deep understanding of our product, our users, and the competitive landscape (e.G., n8n, Dify, Langflow, Zapier).
  • Craft clear, compelling messaging and positioning that differentiates us in the market.
  • Demonstrate exceptional trend-jacking skills by identifying emerging tech themes (new model releases, AI agent experiments), and rapidly creating relevant content, use

    • cases, and demos using our platform.

  • Manage the marketing budget efficiently, focusing on high-ROI activities.

    • Qualifications

  • 5+ years of experience in a full-funnel marketing role, preferably at a B2B SaaS or developer-focused tech startup.
  • Hands-on experience with key marketing tools (e.G., CRM like HubSpot / Apollo, analytics like Google Analytics, email platforms, social media management).
  • Self-starter attitude with the ability to thrive in a fast-paced, ambiguous environment with minimal supervision. You see a problem, you propose a solution, you execute.
  • A genuine passion for AI and developer tools. You’re excited about the space and are eager to learn and talk about it.
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    Marketing Strategy Lead • Cochin, Republic Of India, IN

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