Market Research Lead

Job Title : Market Research Lead

Location : Kolkata, India (Hybrid)

Reporting To : Director, Demand Generation

About iMerit :

iMerit is a leading AI solutions company, delivering high-quality data for machine learning and

artificial intelligence applications. Our data labeling technology and GenAI services are utilized

by Fortune 500 companies across various industries, including precision agriculture,

autonomous vehicles, commerce, geospatial, medical AI, and technology.

About the Role :

The Marketing Research Lead will play a crucial role in supporting iMerit’s global marketing and

sales organization by supporting diverse marketing initiatives by identifying right target

accounts, contacts and use cases specific to these accounts. This role will enable our sales and

marketing functions to enhance marketing effectiveness, improve lead generation, and provide

actionable insights to support sales pipeline development.

Responsibilities

Lead Generation :

• Research industries and companies to identify product-market fit and revenue scaling opportunities. KPI : Number of new opportunities identified per month.
• Identify key contacts within target companies using specific personas and titles for outbound marketing and sales. KPI : Number of key contacts identified and added to the CRM per week.
• Identify use cases in each account which helps in personalizing the interactions

Market Research :

Completion of competitor analysis reports (with actionable insights) on a

quarterly basis.

potential lead lists. KPI : Number of qualified leads generated via data scraping

tools monthly.

conversion. KPI : Number of accounts flagged based on intent signals per month.

Marketing Support :

revenue attribution. KPI : Accuracy rate of lead tracking reports (target : 95%

accuracy).

report. KPI : Number of actionable insights generated from data analysis per

quarter.

KPI : Average feedback score from the sales team on the quality of information

provided (on a scale of 1-10) with target >

accounts mined and some part of execution using marketing tools. KPI : Number

of campaigns where contact insights were used and the conversion rate of those

campaigns.

Working Approach

To be Successful

Qualifications

operations

stakeholders and teams.

related field.

solutions.

Preferred Experience

tools.

departments and stakeholders.

capabilities).

Learn more about us at iMerit Website and watch our journey on YouTube.