Job Overview :
We are seeking a highly skilled Digital Marketing Campaign Manager to lead our online marketing efforts.
This role will involve planning and optimizing digital campaigns to drive website traffic, generate leads, and boost brand awareness.
The ideal candidate will have expertise in Google Ads, Meta Ads, and Bing Ads, with a strong grasp of funnel optimization, attribution tracking, and conversion rate analysis.
Key Responsibilities :
- Campaign Planning : Develop and execute multi-channel digital marketing strategies to meet business objectives.
- Ad Creative Development : Design and produce high-quality ad creatives using Canva, ensuring alignment with brand guidelines and messaging.
- Budget Management : Optimize budget allocation across various platforms to maximize ROI and achieve campaign goals.
Requirements :
At least 2 years of experience in digital marketing, with a focus on paid advertising.Proven track record of success in driving website traffic, generating leads, and boosting brand awareness through digital marketing campaigns.Familiarity with industry-leading tools such as GA4, GTM, CAPI, and Looker Studio is a plus.