Growth marketing - Founding Member (SaaS)
ConfidentialBengaluru / Bangalore, India7 days ago
Job descriptionManage Google Ads focused on competitor and category keywords Continuously optimize for CAC, conversion rate, and pipeline velocity Create and share content across LinkedIn, Twitter, Reddit, Slack, G2, and ICP communities Monitor relevant conversations and plug in value-added content Develop blogs, playbooks, and opinion pieces that resonate with SaaS decision-makers Collaborate with internal experts for founder-led content and external contributors for co-marketing Build and segment ICP contact lists Run high-conversion nurture campaigns using tools like HubSpot, Customer.io, or similar Research relevant global SaaS events for brand participation Plan, host, and promote webinars with industry voices and prospects Identify high-intent platforms (newsletters, SaaS blogs, marketplaces) Run paid placements and co-branded content for lead generation 2+ years of B2B SaaS marketing experience (growth, demand gen, or content roles) Strong understanding of the SaaS buyer journey and funnel metrics Experience with tools like Google Ads, LinkedIn Ads, SEO tools, email automation platforms, and LLMs Excellent written communication and copywriting skills Commercial mindset with comfort working with data and targets Bonus : Runs a personal blog, newsletter, or active LinkedIn / Twitter presence Education from Tier I / Tier II colleges preferred
Job description
Binocs Labs Private Limited
Industry : B2B SaaS | Location : Bangalore (WFO) | Experience : 2+ years
Were looking for a Marketing - Growth Specialist to drive demand generation, brand awareness, and content-led growth for our B2B SaaS products. If youre a full-stack marketer with a bias for execution and a love for building from 0 to 1, youll thrive in this role.
What You'll Work On :
You'll own and execute growth initiatives across key channels with a focus on high-quality lead generation, ICP engagement, and brand authority :
1. SEO & Organic Discovery :
- Plan and execute an SEO strategy for inbound growth
- Use AI / LLMs for content ideation, clustering, and optimization
2. SEM (Performance Marketing) :
3. Social & Community Marketing (Organic) :
4. Content & Thought Leadership :
5. Email Marketing & Drip Campaigns :
6. Events & Webinars :
7. Paid Partnerships & Media Buying :
What Were Looking For :
Skills Required
Google Ads, linkedin ads , Seo
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Growth Founding Member • Bengaluru / Bangalore, India
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