Sr Product Specialist(Market Development)-Cardiovascular-Mumbai / Gurgaon

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

The Senior Product Specialist is responsible for downstream marketing of cardiovascular devices across India. This specialist is required to conceive marketing initiatives and work with regional sales team to ensure execution. The individual in addition to the regular marketing initiatives would also be expected to support market development initiatives. The role would provide exposure to the pan Indian healthcare setup along with the opportunity to work closely with marketers across the globe.

Responsibilities may include the following and other duties may be assigned.

• Develop comprehensive marketing plans including competitive strategy, pricing strategy, sales / revenue forecasts, inventory management and brand communication initiatives. Support the marketing strategy through setting appropriate budgets, goals and metrics.
• Partner with global leads to develop local marketing strategies & strategic plans for the region
• Inventory planning including quarterly and yearly forecast and minimizing obsolescence
• Conduct primary / secondary research, obtain market intelligence on competitive pricing and product positioning
• Develop, implement, and execute marketing strategies to launch new products & technologies including clinical messaging, physician engagement, effective pricing & sales engagement.
• Coordinate patient centric initiatives such as digital advertising, mass media publications, and strategies to achieve awareness and therapy adoption
• Develop and execute strategic launch plans and set 3–5-year growth targets
• Foster positive relationships with key opinion leaders, industry luminaries, and other partners to support therapy acceptance, therapy expansion, and safe and effective use of Medtronic CRM products.
• Collaborate with a wide variety of internal stakeholders across legal, regulatory, clinical, PR and R&D to drive alignment and smooth execution of marketing strategies.
• Spend significant time on the field with sales personnel and customers to understand their perspective and ideas. Stay at the fore front of changing market dynamics and customer needs and preferences. Represent the customer during internal meetings and represent the company at advisory boards and medical congresses.

Must Have : Minimum Requirements

Nice to Have

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package

A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.

We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here

Skills Required

Market Intelligence, Ms Excel, Market Development, Product Positioning, competitive strategy, Inventory Management, pricing strategy , Brand Communication, Digital Advertising, Ms Powerpoint, Marketing Strategy