Position Title - Product Manager - Dermatology
Division - Marketing
Reports To - Group Product Manager
Supervises - None
PURPOSE OF POSITION :
The Brand Manager for the assigned brand in India is a highly strategic role. You will be the P&L owner of the brand's marketing strategy and execution, responsible for building brands equity among Indian dermatologists and simultaneously driving commercial success. This role requires a blend of scientific acumen, strategic planning, and commercial agility to effectively market clinical-grade products to both Health Care Professionals (HCPs) and the end consumer. The ultimate goal is to establish the assigned brand as a leading expert brand in specified dermatological conditions within the Indian market.
MAJOR ACCOUNTABILITIES :
A. Healthcare Professional (HCP) Engagement & Scientific Marketing (Rx Focus)
- KOL Management : Develop and nurture relationships with Key Opinion Leaders (KOLs) and high-prescribing Dermatologists. Drive scientific advocacy and integrate KOL insights into brand strategy.
- Medical Communication : Develop scientifically rigorous and regulatory-compliant promotional materials (Visual Aids, LBLs, Samples) targeted at Dermatologists, ensuring alignment with brand guidelines.
- Medical Education : Plan and execute scientific events, Continuing Medical Education (CME) programs, Advisory Boards and participate in national and regional Dermatology conferences (e.g., DERMACON).
- Field Force Training : Conduct product and disease-area training for the Sales and Medical Representatives, ensuring high-quality scientific detailing and effective objection handling.
B. Brand Strategy, Planning, and P&L
Annual Operating Plan (AOP) : Develop and own the annual brand plan including sales forecasts, marketing budgets (A&M), strategic priorities and new product launch roadmaps.Budget Management : Effectively allocate and monitor the marketing budget across scientific, digital and trade channels to maximize brand growth and profitability.Execution : Rx strategy and execution with HCP’s and productivity, new launch success and trials in HCPs.Collaboration : Act as the primary point of contact for the key brand partners, collaborating on strategic goals and ensuring a cohesive approach to brand development.C. Financial Management : Own and drive the achievement of sales targets and key business objectives for the brand portfolio.Plan, budget, and obtain approval for all marketing activities, ensuring a high return on investment (ROI).Monitor and control promotional expenses to maximize the utilization of available resources.D. Sales, Cross-Functional Collaboration and Agency Management :
Partner with the sales team to ensure consistent and compelling brand messaging is delivered in the field.Develop and lead product training sessions and promotional campaigns for the sales force.Collaborate with various cross-functional teams (including Supply Chain, Finance and Business Intelligence) to ensure a seamless product launch process and overall business efficiency.Maintain and nurture relationships with key opinion leaders (KOLs) to support brand objectives. Meet HCPs regularlyEnsure partner agencies are fully aligned to brand plans and working towards delivering the business objectives for the yearDrive the product launch process, from initial strategy and planning to sales force training and post-launch performance analysis.Develop new approaches and creative promotional campaigns to enhance product visibility and appeal.SKILLS AND COMPETENCIES
A. Professional Skills & Experience
Derma Expertise : experience in the dermatology or derma-cosmetic segment in India is preferredProject Management : Demonstrated ability to manage complex projects, from developing to execution of a scientific messageAgency Management : Experience in briefing and managing creative, digital, and media agenciesStrategic Marketing and Portfolio PlanningStrategically designs marketing plans that convey a compelling vision and ambition for brands and portfolios, sets ambitious goals, and makes strategic decisions about where to play and how to win.Focuses on levers that will drive growth, position our brands in a unique, clear, and compelling manner. Develops a portfolio strategy to grow our business in assigned therapeutic areas and maximize the brand throughout its lifecyclePossesses an in-depth understanding of the customer journey, their needs and preferences and puts the customer at the centre of our strategy.B. Behavioural Competencies
Scientific Acumen : Ability to quickly grasp complex scientific and clinical data and translate it into clear, compliant marketing communication.Strategic Agility : Capable of switching rapidly between the scientific mindset for a doctor audience and the commercial mindset for a consumer / retail audience.Influence & Collaboration : Excellent communication, presentation, and negotiation skills to influence internal stakeholders (Sales, Medical, Finance) and external partners (agencies, others as applicable)Ownership & Drive : A self-starter with a high level of accountability, resilience, and a passion for building brands from the ground up in a competitive market.Entrepreneurial Mindset : Comfortable operating with autonomy and driving results in a fast-paced, high-growth environment.Manages proactively the relationship between sales and investments to maximize top-line and bottom-line performance for assigned brands / portfolios.Maximizes sales and margins by managing all financial levers and resource allocation across brands and portfolios in a timely manner.Qualifications and Experience
Graduate in pharmacy or science with a post-graduation in management.3 to 4 years of proven experience in product management within the pharmaceutical industry.Experience within a multinational corporation (MNC) is preferred, a background in Dermatology is a strong plus.Experience of handling partner brands / partner relationships is preferred.Interested candidates may share their resume at hr.india@menariniapac.com along with details like Current CTC (Fixed + Variable), Expected CTC, Notice Period, Total Experience & Relevant Experience.
