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Project Manager - Digital Marketing

Project Manager - Digital Marketing

Pacific Group of CompaniesAhmedabad, India
30+ days ago
Job description

Location : Mumbai or Ahmedabad.

Experience : 8 -15 Years

Work Model : Work From Office - 5 Days working

Reporting To : Head of Marketing

Role :

Looking for a Digital Marketing Project Manager with 8-15 years of experience in digital marketing, who is confident delivering multi-channel campaigns as a Project Manager, while also rolling up their sleeves to independently execute Google Ads or Apollo Prospecting campaigns. If you love juggling multiple timelines, clients, and deliverables - and want a role that mixes strategic ownership with hands-on action - this is the opportunity for you. (Digital Marketing agency experience required)

Join a global organisation with 1200+ employees across 5 locations, delivering digital transformation, performance marketing, and creative solutions for a range of International and Indian clients. The workplace is high-energy, fast-paced, and delivery-focused - built for professionals who thrive in multitasking environments.

The ideal candidate is equally comfortable discussing campaign architecture, CAC, CPL, and ROAS as they are collaborating with media, SEO, content, tech, and analytics teams. This is a critical hybrid role, designed for agile professionals who can lead delivery in high-performance environments and maintain an executional edge in performance-driven marketing.

Key Responsibilities :

  • Digital Project Management & Strategic Execution
  • Drive the planning, deployment, and optimisation of end-to-end digital marketing campaigns across multiple client accounts (global + Indian)
  • Define project scopes, timelines, and performance metrics - with accountability on delivery, ROI, and SLA compliance
  • Translate business objectives into measurable marketing KPIs - across acquisition, engagement, conversion, and retention.
  • Google Ads or Apollo Campaign Ownership (Hands-On Execution)

Google Ads (Mandatory if primary skill) :

  • Build and manage Search, Display, Video, Performance Max campaigns
  • Own full-funnel media strategy - from keyword planning to audience segmentation, bidding strategy, A / B testing, and conversion tracking
  • Leverage GA4, Looker Studio, and platform-native tools for optimisation and attribution
  • Apollo.io (Mandatory if alternate skill) :

  • Execute B2B outbound campaigns - including list segmentation, cadence creation, A / B copy testing, inbox management, and integration with CRMs like HubSpot or Salesforce
  • Analyse deliverability, reply rates, MQL conversion, and improve campaign health through agile iterations.
  • Client & Stakeholder Communication

  • Act as the single point of contact for assigned client portfolios
  • Participate in discovery sessions, roadmap planning, and strategy meetings
  • Deliver performance reviews, dashboards, and insights - aligned with business language (not just marketing jargon).
  • Cross-Functional Delivery Alignment
  • Coordinate daily with internal teams across :

  • Paid Media
  • SEO & Content
  • Design & Development
  • Marketing Automation & Analytics
  • Drive sprint check-ins, internal QA, and ensure zero delivery slippage.
  • Campaign Reporting, QA & Optimisation

  • Use advanced reporting dashboards (Looker, Data Studio, Tableau, GA4) for real-time tracking
  • Conduct root-cause analysis and continuously improve campaign metrics
  • Drive innovation with tools, automation, AI-led content / ads, and new media buying strategies.
  • Who We're Looking For :

    Must-Have Experience :

  • 8-15 years in digital marketing roles, with at least 5 years in a digital agency
  • Direct hands-on experience in Google Ads OR Apollo.io (execution level is non-negotiable)
  • Demonstrated experience managing multi-stakeholder accounts, across geographies
  • Strong exposure to global client environments (US / UK / AU) and integrated marketing delivery.
  • Advanced Skills & Tools :

    Platforms : Google Ads, Apollo.io, GA4, HubSpot, Salesforce, Meta Ads Manager

    Project Tools : Asana, Trello, Monday, Notion

    Analytics & Dashboards : Google Data Studio, Looker, Supermetrics, Power BI

    Funnel Frameworks : AARRR, TOFU-MOFU-BOFU, Full-Funnel Attribution

    Email & Outreach : Apollo.io, Instantly.ai, Lemlist, Mailshake

    Traits & Leadership :

    Execution-first mindset with delivery ownership

    Comfortable wearing multiple hats across campaign planning, QA, reporting, and client management

    Analytical and growth-driven - not just task-driven

    Comfortable with ambiguity, short sprints, and shifting timelines in delivery environments

    Location & Work Setup :

    Base Location : Either Mumbai or Ahmedabad Office (as chosen).

    Work Mode : Work From Office (5 days / week).

    WFH Flexibility : 2-3 days / month (as per project).

    (ref : iimjobs.com)

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