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ResearchAyu - Creative Strategist

Healthy Life InnovationNavi Mumbai, India

19 days ago

Job description

Creative Strategist ResearchAyu :

ResearchAyu is on a mission to make the incurable curable. We build evidence-based Ayurvedic medicines that regenerate knee cartilage, repair spinal discs, normalize autoimmune markers, and reverse Type-2 diabetes without invasive procedures or lifelong drug dependency.

As Indias fastest-growing regenerative health startup with a 130 crore+ revenue run rate, we are redefining healthcare outcomes through clinical research, advanced tech, and most importantly compelling storytelling.

Role Overview :

Were seeking a Creative Strategist to develop, script, and optimize high-performing video and visual creatives for Meta (Facebook & Instagram) lead generation campaigns. You will work closely with performance marketers, doctors, editors, and founders to craft narratives that generate emotional connection and drive conversions.

This is not a generic content role its mission-critical for building trust in Ayurveda through research-backed, relatable, and compliant storytelling.

Key Responsibilities :

Develop creative concepts for Meta lead gen campaigns across verticals (Knee, Spine, Diabetes, Autoimmune).
Write short-form ad copy, video scripts, headlines, and landing page messaging aligned with patient psychology.
Collaborate with video editors and designers to bring your creative ideas to life.
Create multiple ad variants for A / B testing and iterate based on performance insights.
Repurpose testimonials, clinic moments, doctor expertise, and clinical outcomes into high-conversion assets.
Ensure all creative content complies with healthcare advertising guidelines.
Conduct competitor and creative trend research regularly.

Ideal Candidate :

Experience in performance creative strategy, video ad scripting, or healthcare content.

Proven success in generating leads or conversions via Meta Ads or equivalent platforms.

Deep understanding of consumer psychology especially in pain-relief, health, or wellness domains.

Strong storytelling instincts : you know how to make 30 seconds count.

Ability to simplify complex medical ideas into patient-friendly language.

Startup or high-growth environment experience preferred.

What Youll Get :

A chance to reshape Indian healthcare storytelling from the frontlines.

Opportunity to work with doctors, researchers, and clinicians to bring real impact.

Performance-driven growth environment.

Competitive salary + performance incentives.

(ref : iimjobs.com)

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Creative Strategist • Navi Mumbai, India