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Evolvous Infotech - Product Marketer

Evolvous Infotech - Product Marketer

Evolvous Infotech Private LimitedBangalore, India
7 days ago
Job description

Product Marketer User Acquisition & Product Marketing Manager.

Location : Remote.

Exp : Minimum 5yrs in SAAS based B2C domain only.

Were seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launcha new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.

This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing, who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies.

  • Proven track record of launching products and driving scalable user growth.
  • Excellent communication, storytelling, and stakeholder management skills.
  • Familiarity with growth tools for campaign automation, analytics, and engagement.
  • Ability to balance strategy and execution, with hands-on experience.

Key & Messaging :

  • Develop clear, compelling product positioning and messaging frameworks.
  • Define and refine target personas, key use cases, and value propositions.
  • Craft end-to-end go-to-market strategies aligned with product goals.
  • User Acquisition & Growth :

  • Lead multi-channel campaigns to acquire and retain users.
  • Run targeted outreach through email, LinkedIn, social, and referral programs.
  • Build and execute referral and incentive programs to fuel organic growth.
  • Collaborate with content creators, influencers, and partners to expand reach.
  • Identify and deploy growth tools to optimize performance.
  • Content & Campaign Execution :

  • Own product-aligned content strategy across web, social, and email.
  • Produce and manage marketing assets including videos, product explainers, and walkthroughs.
  • Support the creation of landing pages, email sequences, and onboarding content.
  • Product Launches & Feature Rollouts :

  • Lead product and feature launches in collaboration with product, design, and engineering.
  • Develop launch plans, internal enablement material, and promotional content.
  • Ensure coordinated execution and alignment across teams.
  • Sales & Customer Enablement :

  • Partner with sales, support, and success teams to create collateral.
  • Provide marketing assets such as FAQs, decks, one-pagers, and scripts.
  • Align marketing communication with user journey touchpoints.
  • Customer Insights & Market Research :

  • Gather market intelligence and user feedback to shape campaigns and messaging.
  • Track trends, competitive positioning, and behavioral patterns across regions.
  • Provide insights that influence product development and marketing strategy.
  • Web, App & Campaign Support :

  • Coordinate with web and growth teams to optimize messaging across platforms.
  • Oversee content for app stores, SEO / SEM, and digital marketing channels.
  • Support A / B testing and conversion rate optimization.
  • Analytics & KPI Ownership :

  • Monitor metrics like CAC, retention, activation, engagement, and referrals.
  • Analyze acquisition funnels and campaign performance.
  • Share actionable reports and insights with leadership and stakeholders.
  • Budget Forecasting & ROI :

  • Forecast marketing budgets across campaigns and channels.
  • Optimize spend for efficiency and high return on investment.
  • Recommend tools and platforms to streamline operations.
  • What You Bring :

  • Entrepreneurial mindset with hands-on execution skills.
  • Analytical rigor and data-driven decision making.
  • Familiarity with user behavior psychology, both B2C and B2B.
  • A proactive, collaborative approach to working with cross-functional teams.
  • (ref : iimjobs.com)

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    Product Marketer • Bangalore, India

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