GTM Analytics Lead

Role : Lead Sales Operations

About Us :

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.Appzen.Com .

Role Overview :

We are seeking a highly analytical and technically skilled Sales Operations Lead with deep experience in Sales Operations, Salesforce reporting, CRM Analytics, and advanced spreadsheet capabilities (Excel + Google Sheets). The ideal candidate will play a critical role in driving data-driven decision-making across the sales organization by delivering high-impact reporting, forecasting support, and performance insights.

This role will be instrumental in driving Sales Analytics, pipeline management, KPI tracking, and operational excellence, leveraging Salesforce, analytics tools, and spreadsheet automation (macros, pivot tables, scripting) to provide actionable insights and increase sales efficiency.

You will play a key role in delivering insights that improve pipeline visibility, sales forecasting accuracy, and overall sales performance. This role is perfect for someone who loves working with data, understands the sales lifecycle, and wants to influence revenue outcomes through analytics.

Key Responsibilities :

• Own GTM Analytics and drive regular analytics on field rep effectiveness and the company’s GTM motions.
• Design and manage advanced Salesforce reports and CRM Analytics (Nice to have) dashboards to deliver visibility into key sales metrics : pipeline health, funnel conversion, win / loss trends, sales cycle, quota attainment, etc.
• Deliver weekly / monthly / quarterly reports with actionable insights for the Executive Leadership team, sales leadership, and GTM stakeholders.
• Build and manage complex models and dashboards using Advanced Excel, automation skills (nice to have).
• Create data validation workflows, template tools, and sheets that simplify reporting and forecasting for frontline reps and managers.
• Define, track, and refine core Sales KPIs across the funnel—from leads to closed-won opportunities.
• Monitor opportunity data hygiene and work with sales teams to maintain accurate close dates, stage movement, and pipeline updates in Salesforce.
• Partner with Salesforce Admins and RevOps to refine data models, implement automation, and improve analytics frameworks.
• Recommend improvements to reporting infrastructure, lead / opportunity workflows, and tool integrations.
• Ensure consistency and documentation of all data logic, definitions, and reporting processes.
• Coordinate with the wider GTM Operations teams to support their analytics and reporting needs.

Required Skills & Qualifications :

Why Join Us?