Meta Ads Specialist

Job Title : Meta Ads Specialist Location : Delhi

Department : Digital Marketing / E-commerce

Company : Rama Vision Ltd

About Rama Vision Ltd : Rama Vision Ltd is a leading importer and distributor of premium international brands in baby care, mother care, and food categories — including Mustela, Pigeon, Nongshim, Jackpot Snacks, and Maddox Wafer Sticks . As we scale our digital and e-commerce presence across India, we are looking for a skilled Meta Ads Specialist to drive performance marketing across our brand portfolio.

Role Overview : The Meta Ads Specialist will be responsible for planning, executing, and optimizing paid campaigns across Meta platforms (Facebook & Instagram) / Youtube to drive awareness, engagement, and conversions. The ideal candidate will have hands-on experience managing ad budgets, creative testing, and performance tracking for consumer brands.

Key Responsibilities : Campaign Strategy & Execution

Plan and execute performance and brand campaigns on Facebook and Instagram.

Develop targeting strategies (interest, lookalike, custom audiences) aligned with brand goals.

Work closely with design and brand teams to create high-performing ad creatives and copies .

Manage campaigns across multiple objectives – traffic, engagement, conversions, and catalog sales.

Performance Optimization

Continuously optimize campaigns for ROAS, CPC, CPA, and CTR .

Conduct A / B testing on creatives, ad sets, and landing pages.

Monitor daily performance and implement quick optimizations based on data insights.

Analytics & Reporting

Track and analyze campaign performance using Meta Ads Manager and Google Analytics.

Prepare weekly / monthly performance reports with actionable insights.

Recommend strategies for scaling high-performing campaigns.

Budget & Coordination

Manage and allocate monthly marketing budgets efficiently across brands.

Coordinate with e-commerce and sales teams to align campaigns with platform promotions (Amazon, Blinkit, Swiggy, Zepto, etc.).

Stay updated on Meta algorithm changes and ad format innovations.

Requirements : Bachelor’s degree in Marketing, Business, or related field.

2–5 years of hands-on experience running paid campaigns on Meta platforms (FMCG / D2C brand experience preferred).

Strong understanding of Meta Ads Manager, Pixel setup, Events, and Attribution.

Proficiency in Google Analytics, Excel, and data interpretation.

Knowledge of creative strategy, audience segmentation, and funnel-based marketing.

Strong analytical, problem-solving, and communication skills.