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Performance Marketing Specialist (Paid Media & SEO)
ConfidentialIndia9 days ago
Job description2–4 years of hands-on experience in Google Ads, LinkedIn Ads, and SEO. Strong knowledge of SEM strategies, keyword research, and bidding models. Proficiency in Google Analytics, Google Tag Manager, and SEO tools (Ahrefs, SEMrush, Moz, or similar). Analytical mindset with the ability to interpret data and generate actionable insights. Excellent written and verbal communication skills. Experience in B2B marketing or healthcare / tech sectors (preferred, but not mandatory). Opportunity to work in a fast-growing, mission-driven company. A collaborative team culture with room for innovation. Competitive salary and performance-based incentives. Learning and development opportunities in digital marketing.
Role Overview
We are seeking a Performance Marketing Specialist to plan, execute, and optimize digital campaigns across Google Ads, LinkedIn Ads, and SEO. The ideal candidate will have hands-on experience in performance marketing, be highly analytical, and have a track record of increasing qualified traffic, conversions, and ROI.
Key Responsibilities
- Plan, manage, and optimize Google Ads and LinkedIn Ads campaigns to maximize ROI.
- Conduct keyword research, SEO audits, and on-page / off-page optimization to improve organic search visibility.
- Monitor campaign performance using analytics tools (Google Analytics, Search Console, LinkedIn Campaign Manager, etc.).
- A / B test ad creatives, landing pages, and bidding strategies for continuous improvement.
- Collaborate with content, design, and sales teams to align campaigns with business goals.
- Track and report campaign performance with clear insights and actionable recommendations.
- Stay updated with the latest SEM, SEO, and paid social trends to implement best practices.
- Additional Advantage : Familiarity with email marketing (campaign execution, automation, analytics).
Requirements
What We Offer
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Skills Required
Google Ads, linkedin ads , Google Tag Manager, Google Analytics, Seo
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Performance Marketing Specialist • India
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