Performance Specialist

Job title- Performance Specialist

Responsibilities :

• Develop and execute performance marketing campaigns across digital channels, including PPC, display, social media, and affiliate marketing.
• Collaborate on defining campaign goals, target audience, messaging, and creative assets.
• Plan, create, and optimize PPC campaigns on Google Ads, Meta / Facebook, linkedin and Bing Ads for traffic, leads, and conversions.
• Implement display advertising campaigns and utilize retargeting strategies across relevant ad networks.
• Analyze campaign metrics to optimize performance through A / B testing and landing page experiments.
• Manage advertising budgets effectively and allocate spend based on ROI and ROAS targets.

Qualifications :

~Bachelor's degree in Marketing, Advertising, Business, or a related field.

~Proven experience managing Google and Meta Ads campaigns with a focus on driving measurable results and ROI / ROAS.

~Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

~Excellent communication skills with the ability to collaborate effectively with cross-functional teams.

~Experience with Google Analytics, Facebook Pixel and other digital marketing analytics tools is a plus.

Location : Bhopal