Marketing Executive

Job Description

We are looking for a proactive and innovative Marketing Executive to join our team. The candidate will be responsible for researching and implementing strategies to attract sellers and promote our brand, including raising public recognition and gaining positive publicity. .

Key Responsibilities :

• Develop and execute marketing strategies to drive sales growth, boost customer engagement, and enhance brand presence.
• Manage and optimize all e-commerce marketing channels, including the website, social media platforms, email campaigns, and paid advertising.
• Conduct market research to analyze customer behavior, identify industry trends, and review competitor activities for data-driven decision-making.
• Plan and implement targeted marketing campaigns aimed at attracting both customers and sellers to the platform.
• Promote the brand through digital marketing initiatives, influencer collaborations, public outreach, and events.
• Collaborate with cross-functional teams to ensure marketing goals align with broader business objectives.
• Monitor and report key performance metrics, including traffic, conversions, ROI, engagement, and overall campaign effectiveness.
• Research and execute strategies to attract, onboard, and retain sellers, supporting marketplace expansion.
• Stay updated on the latest e-commerce and marketing trends, tools, and innovations to maintain a competitive advantage.
• Ensure all marketing activities comply with brand guidelines, as well as legal and ethical standards.

Requirements

Requirements

Key Responsibilities : Develop and implement marketing strategies to drive sales growth, customer engagement, and brand visibility. Manage and optimize e-commerce channels including website, social media, email campaigns, and paid advertisements. Conduct market research to analyze customer behavior, industry trends, and competitor activities for data-driven decisions. Plan and execute targeted marketing campaigns to attract both customers and sellers to the platform. Promote the brand through digital marketing, public outreach, influencer collaborations, and events. Collaborate with different departments to align marketing goals with overall business objectives. Monitor, track, and report key performance metrics such as traffic, conversions, ROI, and campaign effectiveness. Research and implement strategies to attract and retain sellers on the platform, strengthening marketplace growth. Stay updated with the latest e-commerce trends, tools, and marketing innovations to maintain a competitive edge. Ensure compliance with brand, legal, and ethical standards in all marketing and promotional activities. Requirements Bachelor’s degree in Marketing, Business, or related field.. Excellent command of English and Hindi. Strong research, strategic thinking, and communication skills. Ability to analyze data, track KPIs, and generate performance reports. Proficiency in MS Office, Google Workspace, and marketing automation tools. Experience with e-commerce platforms is an added advantage.