Senior Growth Associate

About the Role

We are seeking a Senior Growth Associate with a growth hacking mindset and a genuine obsession for social media and viral trends to lead our lead acquisition efforts. This role has a primary focus on paid digital distribution and is ideal for a hands-on individual who can strategically manage and expand distribution channels while reducing reliance on third parties. The successful candidate will be a creative problem-solver, adept at the full lifecycle of idea creation, execution, and continuous iteration to drive ambitious growth targets.

Responsibilities

• Paid Digital Distribution :  Lead and manage all paid digital distribution channels, including but not limited to Meta Ads, Google Ads, and other emerging platforms, to generate high-quality leads.
• Strategy & Execution :  Develop, implement, and manage a robust lead acquisition strategy. This includes the full cycle of idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
• Channel Management :  Take full ownership of key distribution channels. This involves removing reliance on third-party vendors and bringing channel management in-house to ensure direct control and maximum efficiency.
• Experimentation & Optimization :  Conduct rigorous A / B testing and other experiments to continuously improve campaign performance. Analyze data to identify new opportunities for growth and iterate rapidly on successful strategies.
• Performance Analysis :  Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve lead generation goals.

Qualifications

Key Skills