Head of Product Growth

About Fello :

Fello is a profitable, hyper-growth, VC-backed B2B SaaS company building the AI Operating System for relationship-driven growth .

Our platform combines data intelligence, marketing automation, and conversational AI to help businesses engage smarter, move faster, and scale effortlessly. We turn complex data into simple, intelligent actions — automating everything from outreach to follow-up.

Fello isn't another tool in the stack. It's the system that powers them, learning, adapting, and executing in real time so professionals can focus on growth, not guesswork.

If you're fired up about building the backbone of an AI-driven product that's changing how professionals work, you'll fit right in.

About You :

You build the machine that turns product into revenue. You've scaled a B2B SaaS company through hyper-growth before, and you know exactly what breaks at each stage. You're obsessed with metrics, user behavior, and compounding loops that create sustainable growth.

You'll report directly to the CPO / Co-Founder and be the first dedicated growth hire. You'll own growth end-to-end : activation, time-to-value, self-serve infrastructure, conversion, monetization, and our transition from sales-led to product-led motion.

You're comfortable in the space between product-led and sales-led, designing experiences that work independently while feeding enterprise pipeline. You're hands-on, you ship fast, and you'll build the foundation for what becomes a full growth function as we scale.

This is a remote role.

You Will :

• Own the growth strategy and execution – define metrics, build systems, and drive the plan forward
• Drive time-to-value and activation – identify friction, design 'aha moments,' build onboarding experiences that get users to value fast
• Architect and scale our hybrid GTM motion – lead the transition from sales-led to product-led, designing self-serve experiences that convert while generating qualified enterprise pipeline
• Design and ship growth experiences – signup flows, onboarding, activation features, upgrade moments, expansion loops
• Own PLG strategy for our new AI products – define self-serve experiences for conversational AI and co-pilot
• Optimize the user journey end-to-end – from first interaction through activation, conversion, expansion, renewal
• Define and instrument growth metrics – activation rates, time-to-value, conversion, expansion, PQLs
• Run continuous experiments – pricing, packaging, onboarding, feature discovery, upgrade paths
• Partner with VP of Product – align on roadmap, balance new capabilities with growth optimization
• Partner with CRO – bridge product insights and revenue strategy, ensure PLG motions feed sales pipeline, translate user behavior into sales enablement
• Build product-led sales handoffs – define when self-serve moves to sales, what signals matter, how product data informs sales
• Own pricing and packaging – free vs. paid, usage vs. seats, feature gating, AI monetization

You Have :

Our Benefits :

Skills Required

Product analytics skills, Hands-on execution, Experience with sales-led to product-led transitions, Hybrid model experience, Experience with AI products, PLG expertise, Deep product intuition