Search Engine Optimization Specialist

CTC - 12 Lpa

Exp - 3+ years

Candidate should be from - Personal Care / Wellness products

Key Responsibilities :

Performance Marketing :

Supervise, oversee, and manage performance marketing campaigns across channels (PPC,

display ads, retargeting) to drive customer acquisition and revenue growth.

Monitor, analyse, and report on campaign performance, optimising strategies to maximise

ROI and achieve KPIs.

SEO Strategy :

Conduct thorough keyword research and competitive analysis to inform content strategy and

SEO initiatives, along with SEO agency / Freelancers.

Optimize website content, landing pages, and blog posts for search engines to improve

organic search rankings and traffic, along with a content writer.

Collaborate with web developers and content creators to ensure technical SEO best

practices are implemented.

Social Media Management (Supervise, but when needed, execute as well) :

Create and manage engaging content across social media platforms (Instagram, Facebook,

LinkedIn, Quora, etc.) to enhance brand visibility and community engagement.

Develop and execute social media campaigns that align with overall marketing strategies

and drive user-generated content.

Monitor social media trends and analytics to adjust strategies and improve engagement

metrics.

Content Development :

Oversee the creation of compelling content that resonates with target audiences, including

articles, videos, and graphics related to Hair, Skin, and Cosmetic products.

Ensure all content is SEO-optimized and adheres to brand guidelines.

Customer Engagement( WRT Retain of customer – CRM) :

Leverage data-driven insights to enhance the customer journey, improving user experience

across digital platforms.

Develop retention strategies that utilise email marketing, personalised messaging, and

loyalty programs.

Analytics and Reporting :

Utilise analytics tools (e.g., Google Analytics, social media insights) to track performance

metrics, providing actionable insights to stakeholders.

Prepare and present regular reports on campaign performance, market trends, and growth

opportunities.

Budget Management : Manage digital marketing budgets, ensuring efficient allocation of resources to maximise

impact.

Track spending and performance against budget goals, adjusting strategies as needed.

Collaboration and Leadership :

Collaborate with cross-functional teams, including product development, sales, and customer

service, to align marketing efforts with business objectives.

Mentor and guide junior marketing staff, fostering a culture of continuous learning and

improvement.