SFMC Architect

About Our Client

France, is the world's largest cosmetics and beauty company, operating in over 150 countries with a workforce of approximately 90,000 employees .

Job Description

• Configure and maintain Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Content Builder.
• Design and build multi-channel customer journeys, ensuring seamless experiences across email, SMS, push notifications, and other channels.
• Optimize SFMC performance, ensuring scalability, reliability, and adherence to best practices.

Journey Building & Campaign Execution :

• Create and execute personalized marketing campaigns using SFMC, leveraging customer data for segmentation, targeting, and dynamic content.
• Develop automation workflows for lifecycle marketing, including onboarding, retention, and re-engagement journeys.
• Monitor and analyze campaign performance, providing actionable insights to improve effectiveness.

Integration & Data Management :

• Work on integrations and provide technical solutions between SFMC and other systems, such as E-commerce platform, data warehouses, analytics platforms, and third-party tools via APIs or middleware.
• Ensure proper data flow and synchronization between SFMC and connected systems.
• Manage and optimize data models, ensuring data quality and compliance with governance standards.

The Successful Applicant

• Configure SFMC features such as triggered sends, dynamic content, AMPscript, and SQL queries for data manipulation.
• Troubleshoot issues within SFMC and provide technical support to stakeholders.
• Collaborate with IT teams to ensure proper configuration and security of integrations.

Collaboration & Stakeholder Management :

• Partner with CRM product teams and business teams to understand business requirements and translate them into technical solutions within SFMC.
• Act as the subject matter expert for SFMC, providing training and guidance to internal teams.
• Communicate technical concepts to non-technical stakeholders in a clear and concise manner.