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Social Media & Influencer Executive - D2C FMCG Brand – Exp : 02 years - WIPRO Partnered - Package 06 LPA
Soulflower Co LtdMumbai, Maharashtra, India12 days ago
Job descriptionIdentify, research, and connect with relevant influencers (micro, macro, celebrity level) in the beauty, wellness, lifestyle, and skincare space. Negotiate collaborations, barter deals, and paid partnerships. Coordinate influencer campaigns from planning to execution, ensuring timely content delivery. Build and maintain strong, long-term relationships with influencers and talent agencies. Track influencer performance metrics and prepare post-campaign reports. Support seasonal, festive, and product launch campaigns across social channels. Collaborate with the design, content, and product teams for campaign creatives. Assist in running social media contests, giveaways, and engagement activities. Track and analyze social media performance using insights and analytics tools. Prepare monthly reports with key metrics like reach, engagement, follower growth, and influencer ROI. Recommend improvements based on data analysis. Education : Bachelor’s degree in Marketing, Communications, Media, or related field. Experience : 1–3 years of experience in social media management or influencer marketing (preferably in beauty, wellness, or lifestyle brands). Strong understanding of Instagram, YouTube, and influencer marketing trends. Excellent communication and negotiation skills. Creative mindset with attention to detail. Ability to multitask and manage multiple campaigns simultaneously. Familiarity with social media analytics tools (Meta Business Suite, Instagram Insights, etc.). Basic photo / video editing skills (Canva, CapCut, Adobe tools). Network of influencers in beauty, lifestyle, and wellness niches. Experience working with PR or influencer agencies. Be part of a purpose-driven brand making a positive impact. Creative and collaborative work environment. Opportunity to work on exciting influencer campaigns and brand-building activities. Exposure to beauty & wellness industry trends.
Location : Marol Andheri
Report to : Marketing Manager
Working days : Mon to Sat (6 full days)
Timings : 10 am to 7 pm
Role Overview
The Social Media & Influencer Executive will play a key role in strengthening Soulflower’s online presence, managing influencer collaborations, and driving community engagement. You will be responsible for content creation support, influencer outreach & relationship management, and social media campaign execution.
Key Responsibilities
1. Social Media Management
- Assist in developing and implementing social media strategies for Instagram, Facebook, YouTube, LinkedIn, Pinterest, and emerging platforms.
- Manage daily posting schedules and ensure brand consistency across platforms.
- Engage with the online community by responding to comments, DMs, and queries promptly.
- Monitor trends, competitor activity, and viral content opportunities.
- Support in creating content briefs and collaborating with the creative team for high-quality visuals, reels, and videos.
2. Influencer Marketing
3. Campaign Planning & Execution
4. Analytics & Reporting
Requirements
Preferred Skills
Why Join Soulflower?
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Social Media Executive • Mumbai, Maharashtra, India
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