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Marketing Lead
XTEN-AVmadurai, tamil nadu, in7 days ago
Job descriptionLead social media campaigns and communication for product launches and brand awareness. Oversee content creation (graphics, videos, blogs) including scripting, copywriting, and branding in coordination with internal teams and external agencies. Manage email marketing campaigns, leveraging current databases and acquiring new audiences. Drive campaigns with global AV publications by providing content, maintaining relationships, and ensuring regular coverage. Lead collaborations with influencers to promote the XTEN-AV brand and products. Manage all product communications to users and target audiences on a regular basis. Create and manage a blog on the XTEN-AV website with relevant, high-quality content. Work with external agencies to optimize SEO for organic traffic growth and visibility. Ensure content across all platforms aligns with SEO best practices and brand positioning. Identify and explore new avenues for marketing the product globally. Work closely with sales, product, and leadership teams to align marketing with business objectives. Track, analyze, and optimize all campaigns to maximize ROI and business impact. 5-8 years of proven experience in marketing with at least 3 years in a leadership role. Strong expertise in digital marketing, SEO, social media, influencer marketing, and performance campaigns. Demonstrated success in leading product launches, email campaigns, and global marketing communications. Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar. Strong communication, leadership, and stakeholder management skills. Ability to work in a fast-paced SaaS / technology-driven environment. Experience in SaaS, B2B, or technology industries. MBA / PGDM in Marketing or related field (preferred but not mandatory). A chance to lead marketing for a global SaaS product in the AV industry. High ownership, creative freedom, and collaboration with a talented global team. Competitive compensation with growth and learning opportunities. A culture that values innovation, agility, and impact.
About XTEN-AV :
XTEN-AV is a leading SaaS-based platform that is transforming the AV (audiovisual) industry with AI-powered design, automation, and proposal-generation tools. Our mission is to simplify and modernize the way AV professionals design, collaborate, and deliver projects across the globe. With innovation at our core, we are building a fast-paced, growth-driven culture where creativity, ownership, and technology come together.
About the Role :
We are seeking a dynamic and results-driven Marketing Lead with 5-8 years of experience to lead our full-stack marketing initiatives. This role will be responsible for building and scaling the XTEN-AV brand globally, driving demand generation, and leading a team across digital, social, performance, and SEO channels. The ideal candidate will be both strategic and hands-on, with a proven track record in running integrated campaigns, content-driven marketing, and global brand building.
Key Responsibilities :
Strategy & Leadership :
- Develop and execute a holistic marketing strategy aligned with XTEN-AVs growth objectives.
- Lead and mentor a cross-functional marketing team (digital, social, performance, SEO, content).
- Position XTEN-AV as a thought leader in the global AV and SaaS space.
Campaigns & Communications :
Campaigns & Communications :
Content & SEO :
Growth & Market Engagement :
Key Requirements :
Preferred Qualifications :
What We Offer :
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Marketing Lead • madurai, tamil nadu, in
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