Sales Marketing Analyst

Experience : 5–10 years

Industry Preference : Experience at IT service firms such as TCS, Accenture, Infosys, etc., is a strong plus

About Us

Maitsys is a fast-growing IT consulting firm specializing in SAP services and technology staffing. We work with some of the most innovative companies across North America, delivering tailored solutions through a lean, high-accountability model. We're looking for a data-driven Marketing Analyst to help us elevate our brand, support business development efforts, and build a modern digital presence.

Role Overview

As a Marketing Analyst, you will play a pivotal role in shaping Maitsys’ marketing strategy and execution. This is a hands-on, hybrid role based in Madurai, where you’ll be responsible for analyzing marketing performance, creating compelling content, and helping drive lead generation through digital and offline channels.

Key Responsibilities

• Marketing Analytics :
• Track and report KPIs on campaigns, social media, and website performance
• Use data to guide decision-making and improve ROI on marketing efforts
• Content Development :
• Create impactful PowerPoint presentations for client-facing materials, sales enablement, and leadership presentations
• Design and edit marketing videos to promote services, success stories, and recruitment branding
• Draft and manage social media content calendars across and other channels
• Brand Execution :
• Maintain consistency in tone, visuals, and messaging across all platforms
• Support development of case studies, brochures, and internal communications
• Market Research :
• Research competitors, industry trends, and client segments to refine outreach strategy
• Collaboration :
• Work with sales, recruiting, and leadership teams to align marketing goals with business priorities

Required Skills & Qualifications

Nice to Have