Freelance Social Media Lead (AI Video + Full-Stack Growth)

Objective

Own end-to-end social for a new app launch. Strategy, content, posting, community, paid ads, and weekly growth experiments. If you haven’t already done this for brands or your own channels with proof, this isn’t for you.

Scope of work

• Strategy and planning

– Define ICPs, content pillars, tone, and weekly calendar for X, Instagram, YouTube Shorts, LinkedIn

– Launch plan across phases : tease → launch week → 90-day momentum

– Creative angles for product education, user stories, credibility, and shareability

Content creation

– 3–5 short AI videos per week using Veo / Runway / Pika / Synthesia; strong prompt chops to get cinematic results

– 6–10 static posts per week using Canva / Figma; carousels, testimonials, mini-explainers, memes where apt

– Thumbnails, hooks, captions, and platform-native edits; maintain a reusable prompt and asset library

Posting and community

– Daily publishing across platforms, comment moderation, DMs, and lightweight community ops

– UGC sourcing and creator collabs; clear usage rights and tracking links

Paid ads and budget

– Plan and run ads on Meta, Google UAC, and YouTube; optional X / LinkedIn tests

– Budget pacing, creative testing, audience building, and remarketing flows

– Clear experiment design : hypothesis, creative variants, and next move

Analytics and reporting

– Weekly report : content performance, paid performance, insights, and next 3 experiments

– Track : views, watch-time, retention at 3s / 50%, saves, shares, CTR, CPA / CPI, and ROAS where relevant

Deliverables and cadence

Weekly

– Content calendar with post copy, hooks, thumbnails, and asset links

– 3–5 short videos, 6–10 static posts, 3–6 story frames, and 1–2 creator briefs

– Performance report with actions for the next sprint

Monthly

– Growth summary, learning log, top-performing formats, and a refreshed playbook

– Paid ads dashboard with spend, CPI / CPA, best audiences, and creative winners

Non-negotiables

Success metrics

What to send in your application

Engagement model

Screening task (paid, time-boxed to 4–6 hours)

Deliver a 7-day content plan, two 20–35s video scripts with prompt drafts, four static post concepts, and a lightweight paid test plan with budget split and first hypotheses

If you can design the plan, prompt the shots, ship daily, and make the numbers move, we’re ready to start.