Youtube and Social Media Operations Leader

Yoboho produces content across a wide range of formats, including :

Preschool & nursery rhymes (HooplaKidz, Teehee Town, All Babies Channel)

Next-gen viral animation IPs and digital storytelling brands ( Dumbly Deep ) and Kawaii style digital content

Factual, food, lifestyle and entertainment formats ( Deli Wow and Orbit - Beyond the Blue )

It is essential that the candidate start up mindset, entrepreneurial and can totally relate to the kawaii” space : To further add to this - Awkward or funny everyday situations — especially relatable visual animated narrative.

We want to grow our on pages across TikTok, Instagram Reels, YouTube, Giphy and Facebook.

A few pages that you should look for before applying - Hooplakidz, Lab360, Dumbly Deep, Pop teen Toons.

Role Overview

This leader will be responsible for scaling Yoboho’s digital presence globally across YouTube, Shorts, Instagram, TikTok, Facebook, and emerging platforms .

The role combines content strategy, channel growth, analytics, operational excellence, team leadership, and monetization to build the next chapter of Yoboho’s high-impact content universe.

Key Responsibilities1. Platform & Content Strategy

Lead 360° growth strategy for YouTube and social platforms across Yoboho’s content verticals

Shape platform-specific strategies for preschool, animation, meme, kawaii, food, and factual content

Drive IP-first thinking to build scalable global digital content brands

2. Audience & Channel Growth

Scale subscribers, watch time, retention, engagement and cross-platform audiences

Lead experimentation on thumbnails, formats, hooks, trends, posting cadence and retention tactics

Leverage data to optimize global audience penetration and local content scaling

3. Content Operations & Execution

Oversee content pipeline, production calendar, publishing workflows, and quality benchmarks

Work with creative, animation, production, design, and editorial teams to scale output efficiently

Maintain strong guardrails for brand voice, content standardization, and IP development

4. Monetization & Business Expansion

Drive revenue through AdSense, partnerships, licensing, merchandise, affiliates, and platform monetization features

Support business development for content IP expansion, licensing, and revenue diversification

Explore new digital formats, platforms, and emerging content monetization models

5. Team Leadership & Culture

Build, mentor, and lead a cross-functional team of creators, editors, analysts, content managers and strategists

Implement fast, clear, scalable workflows with strong ownership and accountability

Foster a start-up mindset focused on speed, innovation and experimentation

6. Community & Brand Positioning

Develop engagement strategies that strengthen fandom, repeat viewership and community love

Manage audience sentiment, loyalty building and long-term IP affinity

Required Skills & Experience

6+ years in YouTube growth, social media strategy, content operations, or digital media leadership

Experience scaling channels to 1M+ subscribers or 1B+ annual views (preferred)

Strong knowledge of YouTube & social algorithms, analytics, retention strategies, and content funnels

Background in kids, animation, memes, or digital-first entertainment content is a plus

Comfort leading large content portfolios and high-volume publishing environments

Entrepreneurial mindset with bias for action, speed and innovation

Preferred Traits

Excited to build digital IP and viral content franchises

Hands-on leadership with a creator-first mindset

Data-driven yet creatively instinctive

Comfortable operating in fast-moving, results-oriented environments

KPIs & Success Metrics

Subscriber growth, monthly viewership, and audience retention

Engagement, CTR, shares, and content virality

Monetization growth and revenue diversification

Operational efficiency and publishing scale

Global audience expansion and IP traction

Work Environment

Fast-moving, creative, entrepreneurial, future-focused digital media culture

Based in Mumbai , working with global audiences and cross-platform digital ecosystems

Company Overview

Yoboho (YoBoHo New Media Pvt. Ltd.) is a global digital media company headquartered in Mumbai, India, specializing in creating, distributing and licensing digital-first original content in the kids & family entertainment space.

Founded in 2008, Yoboho identified the early potential of YouTube and became one of the pioneers in producing digital content for children. Today, the company has built a massive global footprint with 150+ owned and operated YouTube channels, reaching 200M+ unique viewers every month worldwide and over 1.5 billion views a month.

In May 2025, Yoboho was acquired by Visional Pop, and is now building a nimble, high-energy creative powerhouse designed to launch the next wave of viral animated and youth-first digital brands.

We are looking for a Social Media & YouTube Operations Leader who is entrepreneurial, future-focused and ready to operate like a founder within a fast-scaling digital media ecosystem.