Performance Marketing Specialist

About the job

Paid Ads Specialist – Facebook, Google Ads (YouTube-focused), Instagram

Location : Hauz Khas, Delhi

Experience Required : 2 years

Employment Type : Full-time

CTC : 5- 8 LPA (Based on experience)

About Us

At MiM Essay, we help ambitious students get into the world’s best business schools by guiding them through every step of the admissions process — from profile building to essays, interviews, and scholarships. We are one of Indias biggest and most successful Study Abroad Firms.

At Kraya, we build AI-powered WhatsApp-based lead capture, qualification, and automation systems for businesses. Our goal is to help brands close more sales without increasing marketing spend, by optimizing follow-ups and lead conversion through smart automation.

You will be working on ad campaigns that directly fuel the growth of both brands — high-conversion, high-ROI campaigns that are creatively sharp, data-driven, and powered by AI-led optimization.

Role Overview

We’re looking for a Paid Ads Specialist who can take ownership of our paid advertising efforts across Facebook Ads, Google Ads, and Instagram (organic + paid). You’ll combine creative storytelling with data analytics and leverage AI tools to drive better targeting, creative testing, and campaign performance.

This role requires someone who’s equally comfortable brainstorming creative hooks, dissecting analytics dashboards, and using AI-driven strategies to scale campaigns.

Key Responsibilities

• Plan, launch, and optimize Facebook, Instagram, and Google Ads campaigns for both brands.
• Develop and manage Instagram organic growth strategies — including reels, stories, and engagement campaigns.
• Use AI tools (e.G., for creative generation, copy testing, keyword research, and audience segmentation) to enhance campaign efficiency.
• Conduct A / B testing for ad creatives, copy, targeting, and landing pages.
• Monitor campaign performance daily, preparing detailed reports and actionable insights.
• Collaborate with content and design teams to develop ad creatives and video concepts that resonate with our audience.
• Track ROI, CPL, CTR, and other KPIs, ensuring campaigns are optimized for both cost efficiency and conversion quality.
• Stay updated with platform algorithm changes, AI marketing tools, and industry trends to keep campaigns ahead of the curve.

Skills & Experience Required

Why Join Us