Performance Marketing Manager

Job Summary : We’re looking for a

Performance Marketing Manager

who thrives in fast-paced, data-driven environments.

In this role, you’ll be responsible for strategizing, executing, and optimizing digital campaigns across multiple platforms — including Google Ads, Meta, LinkedIn, and programmatic networks.

You will lead the performance marketing roadmap for VeeFly, own the paid media budget, and work cross-functionally with Brand, Growth, Product, and Sales teams to maximize ROI and accelerate business growth.

Key Responsibilities :

Campaign Planning & Execution

Develop and execute full-funnel paid media strategies across

Google Ads, Meta, LinkedIn, programmatic

, and other relevant platforms.

Build and optimize campaigns for multiple objectives — awareness, engagement, lead generation, and conversions.

Manage end-to-end campaign operations including ad setup, keyword research, audience segmentation, bidding, and optimization.

Performance Optimization & Analytics

Track, measure, and analyze campaign performance using tools like

Google Analytics, Tag Manager, and platform dashboards

Continuously optimize for KPIs such as

CAC, ROAS, CTR, CPL, conversion rates

, and funnel efficiency.

Design and implement

A / B tests

, creative experiments, and landing page optimizations to improve performance.

Ensure accurate

tracking, attribution, and reporting

through analytics integrations and pixel management.

Cross-Functional Collaboration

Partner with

Brand, Product, and Growth teams

to align campaigns with business goals and creative messaging.

Collaborate with designers, copywriters, and developers to deliver impactful ad creatives and landing experiences.

Work closely with the

Sales team

to understand product offerings and design effective program pitches.

Address challenges and concerns of the Sales team by providing actionable insights and campaign learnings.

Innovation & Growth

Identify and scale

new acquisition channels, ad formats, and growth hacks

to maintain a competitive edge.

Explore automation and AI-driven tools for better campaign management and decision-making.

Develop and maintain structured

playbooks and best practices

for performance marketing excellence.

Required Skills & Competencies

Proven expertise in

Google Ads, Meta Ads, LinkedIn Ads

, and

Programmatic advertising

Hands-on experience with

marketing automation, conversion tracking, and attribution modeling

Advanced analytical skills with a strong grasp of

data interpretation, dashboards, and ROI measurement

Solid understanding of

audience segmentation, targeting, and retargeting strategies

Strong project management skills with the ability to handle

large budgets and multi-channel campaigns

Proficiency in

A / B testing, funnel optimization, and landing page experimentation

Excellent communication and presentation skills to convey insights and results clearly.

Qualifications

B.Tech / MBA

from a

Tier 1 or Tier 2 institute

4–7 years

of hands-on experience in

Performance Marketing

, ideally within a

high-growth startup, digital agency, or SaaS-based environment

Demonstrated success in scaling paid campaigns and achieving strong ROI across multiple platforms.