Brand Communication Lead

House of Anita Dongre is hiring Brand and Communication Manager for Global Desi.

Overview :

The Brand Communication Manager at the House of Anita Dongre for Global Desi will play a crucial role in shaping and promoting the brand's identity and voice across multiple channels. This position requires a strategic thinker with a strong background in brand communications, a deep understanding of the fashion industry, and the ability to craft compelling narratives that resonate with diverse audiences.

Key Responsibilities :

• Strategic Communication Planning :

Develop and implement comprehensive brand communication strategies to enhance brand visibility, reputation, and engagement across all platforms.

Lead the creation of high-quality, engaging content for various channels, including social media, press releases, newsletters, and marketing campaigns.

Build and maintain strong relationships with media outlets, fashion editors, and influencers to secure consistent and positive coverage for the brand.

Oversee the planning and execution of brand campaigns, ensuring alignment with brand values and business objectives.

Collaborate with the events team to manage and promote brand events, and other promotional activities.

Manage the brand’s social media presence, ensuring consistent messaging and visual identity across all platforms.

Monitor industry trends, competitor activities, and market feedback to inform communication strategies and identify new opportunities.

Work closely with cross-functional teams including design, sales, and digital marketing to ensure cohesive brand messaging and alignment with business goals.

Develop and implement crisis communication strategies to protect and uphold the brand’s reputation.

Should be comfortable and confident in front of the camera for brand storytelling, and social media content. While not a mandatory requirement, having prior experience or ease in creator-style or spokesperson-led content will be considered an added advantage.

Qualifications :

Interested candidates can send in their CV with the subject line "BCM - Global Desi" on anushka.bothra@houseofanitadongre.com