Content Strategy & Communication Lead

About BDO India Services Private Limited

BDO is a leading professional services organisation and are global leaders of the mid–tier, operating in more than 165 countries. Our firms across the organisation cooperate closely and comply with consistent operating principles and quality standards.

We endeavor to deliver truly exceptional client service through a tailored solutions approach, while partnering with our employees and clients globally. It is the dedication and commitment to our clients that helps us deliver a distinctively different value proposition.

BDO in India offers Assurance, Tax, Advisory, Business Services & Outsourcing and Digital Services for both domestic and international clients across a range of industries. We take pride in offering our service portfolio built on the back of a rich blend of experience and expertise, bringing to fore a work culture that is both client – centric and knowledge driven.

We believe in quality underpinning all that we do and our strategic focus on increasingly using technology to deliver our services compliments our vision. Bringing innovative thinking to a digitally evolving market is helping us reinstate and better offer our long-standing promise of delivering quality driven by value and up to date thinking.

About Marketing & Communication

Aligned with the guidelines shared by BDO Global, our team of Marketing and Communication executives work together to enhance the brand value of BDO in India. We work together with service line teams, to take to market new offerings through innovative and engaging campaigns and from a corporate perspective remain a custodian of the brand and strategise to enhance its visibility. Leveraging new techniques of marketing and communications, our team works across diverse avenues including design, digital, events, PR, content and communications.

Roles and Responsibilities :

Content Creation :

• Develop comprehensive content strategies aligned with organisational goals and target audience preferences.
• Generate high-quality, original content that resonates with the target audience across various formats, including articles, blogs, videos, infographics, and podcasts.
• Conduct thorough research on industry trends, competitor activities, and audience demographics to aid content development.
• Collaborate with internal stakeholders, subject matter experts, and external partners to gather insights and ensure content accuracy and relevance.

Strategic Communication Management :

Social Media Engagement and Campaigning :

Content Architecture Design :

Campaign Conceptualization and Coordination :

Content Editing and Enhancement :

Adaptability in High-Pressure Environments :

Utilization of AI Tools for Content Optimization :

Project Management

Qualifications :