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TVS Credit - Chief Manager - Performance Marketing

TVS Credit - Chief Manager - Performance Marketing

TVS Credit ServicesChennai, India
18 days ago
Job description

Job Purpose :

We are seeking a highly skilled and results-driven Performance Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing performance-driven marketing campaigns, managing lead generation and nurturing strategies, overseeing our digital business efforts, and ensuring the successful completion of related projects. This role requires a strategic thinker with a strong analytical mindset and a proven track record in digital marketing.

Key Marketing Strategy & Execution :

  • Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.
  • Identify and prioritize the most effective digital marketing channels for lead generation, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) with a conversion focus, Social Media Marketing (SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and Email Marketing nurturing campaigns.
  • Lead the selection, negotiation, and management of digital marketing agencies and vendors specializing in performance marketing channels.
  • Oversee campaign budgeting, allocation, and optimization across all channels based on performance data and return on investment (ROI).
  • Implement A / B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.
  • Track and measure key performance indicators (KPIs) such as cost-per-lead (CPL), lead quality, and conversion rates to ensure campaign effectiveness and ROI.
  • Stay updated on the latest performance marketing trends, tools, and technologies within the NBFC space.

Lead Management & Conversion Optimization :

  • Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.
  • Work closely with the sales team to understand their needs and ensure a seamless lead handover process.
  • Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.
  • Implement conversion rate optimization (CRO) strategies on the NBFC's website to enhance lead capture and conversion rates.

    • Digital Business Projects & Growth Initiatives :

  • Champion and lead digital business projects that support lead generation, customer acquisition, and overall business growth objectives.
  • Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.
  • Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive Demand Generation from Digital Campaigns : Prospects
  • Social Media : Campaigns, Reach, Relevance
  • Digital Media : Campaigns, Share of Voice
  • Website : Traffic, Reach, Ranking and Keyword authority

    • Qualifications : MBA - Marketing / PGDM

    Experience : 12+ years exp in Digital Marketing with a focus on performance marketing / content strategy / campaign management along with team handling experience

    Functional Competencies :

  • Working knowledge Website Management - Content Management - SEO - SEM
  • Working knowledge of social media, ORM, Campaign Management, Lead Management, Online Customer Care, GDN
  • Mobility Experience / development of mobile sites / Apps
  • Agency Management
  • Media Planning Skills, Analytical Skills etc.

    • (ref : iimjobs.com)

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    Manager Performance Marketing • Chennai, India