Product Manager

Job profile :

We are seeking a dynamic Product Manager to support the marketing  strategies and execution for our product VIXXA 2 CGM. The ideal candidate will work closely with the sales team and crossfunctionally at HO to drive brand objectives viz brand visibility, inclinic communication and engagement, market / patient penetration and sustainable business growth.

Key Responsibilities :

Developing and executing marketing plans and campaigns for assigned product / s and therapeutic segments.

Develop brand plans and activity budgets with quantified outcomes

Coordinate with the sales team to support field activities, promotional programs, and product launches and KOL / KBL engagements

Development of marketing materials viz visual aids, patient education material and CME / RTM decks for HCP discussions and digital content for E comm and product website.

Should be acquainted with Digital / Social marketing for supporting digital initiatives viz E Comm and Social Media and Q Comm

Identify, prepare briefing note and work with agencies for market research and competitor analysis to identify trends, opportunities, insights and challenges

Liaise with key stakeholders UK HQ / KOL / KBL to ensure scientific accuracy and brand consistency

Conceptualise and develop doctor engagement programs, CMEs,

Support participation in National and Local conferences, trade events.

Track and evaluate campaign effectiveness with dashboards and provide insights for improvement.

Maintain marketing databases, product training materials, and field communication tools.

Desired Skills & Competencies :

Strong understanding of pharma / healthcare marketing and brand management.

Excellent communication, presentation, and interpersonal skills.

Creative mindset with attention to detail and consistency.

Analytical skills for interpreting market and sales data.

Ability to manage multiple projects and meet deadlines.

Qualification & Experience :

Education : B.Pharm / M.Pharm / MBA in Marketing or related field.

Experience : 6-10 years of experience in pharma product management

Industry Preference : Pharmaceutical / Healthcare / Medical Devices.

Key Attributes

Self-motivated, result-oriented, and collaborative.

Creative, self-starter and proactive.

Ability to travel 40% of the working time

Agility to adapt to market learnings and optimisation plans for increased share