Creative Strategist

Job Title : Creative Strategist

Location : Delhi NCR (On-Site)

Experience : 5–9 years in strategy / creative planning / brand communication within advertising, digital, or integrated marketing agencies

Reports to : Head of Strategy / Creative Director

Works Closely With : Account Planning, Creative (Copy & Art), Production, and AI / Performance Teams

About the Role

We’re looking for a Creative Strategist who lives and breathes ideas — someone who can decode culture, understand people, and connect the two to brand purpose. At Mad Men Marketing , you’ll be the thinking partner behind every big idea — helping our teams craft campaigns that don’t just sell, but shape conversations.

This is not a data-heavy or theoretical strategy role — it’s hands-on, creative, and collaborative. You’ll turn insights into ideas, ideas into campaigns, and campaigns into business impact across our diverse set of brands including Dabur, Haldiram’s, Bikanervala, Emami , and more.

Key Responsibilities

1. Brand & Consumer Insighting

• Deep-dive into category, audience, and cultural trends to uncover sharp insights.
• Translate client briefs into creative territories, tone, and campaign directions.
• Develop brand narratives, personas, and positioning frameworks that guide creative teams.