Brand / Content Strategist

About Us :

We are a clothing brand that specializes in shapewear based in South Delhi with a fast-growing team. Our company is dedicated to providing high-quality shapewear that combines comfort and style. We pride ourselves on our innovative approach and commitment to excellence. We are looking for a motivated and enthusiastic Influencer Marketing Expert / Executive who can also handle administrative tasks to join our team and contribute to our ongoing success.

Key Responsibility

Develop and execute brand positioning and storytelling across digital platforms.

Create integrated content strategies for social media, influencer collaborations, and product launches.

Work closely with the social media, influencer, and video teams to align creative direction with brand goals.

Analyze performance data to identify insights, trends, and creative opportunities.

Collaborate with the marketing team to conceptualize campaigns , ensuring consistency in tone, voice, and visuals.

Stay up to date with pop culture, social trends, and competitor strategies to keep the brand narrative fresh and relevant.

Support founder-led marketing by building storytelling angles and positioning around the brand’s core values and voice.

Requirement

2–4 years of experience in brand strategy, content strategy, or creative strategy (preferably in fashion, D2C, or lifestyle brands).

Strong understanding of social media ecosystems , influencer marketing, and content formats.

Excellent communication, conceptual thinking, and presentation skills.

Ability to translate marketing goals into creative storytelling and actionable strategies.

Passionate about digital culture, aesthetics, and building aspirational brands.