Certivo turns regulatory evidence into market access. Our website is where prospects understand that value and take the first step—Generate Packet, download a sample packet, or book a consult. You will own our Framer‑based web stack end‑to‑end to deliver a fast, accessible, SEO‑sound, conversion‑driven site that scales across our industrial lanes.The roleBuild, optimize, and maintain the Certivo website in Framer, including a reusable component / library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (Hub Spot, GA4 / GTM, GSC, Calendly, pixel). You’ll partner with the Director of PMM, Organic Growth Manager, and Senior Product Designer to ship pages and experiments that create packet‑intent demand.ResponsibilitiesBuild in Framer : Own site architecture, routing, responsive breakpoints, variables / tokens, component variants, and motion / interaction patterns.Design system for web : Create a scalable component library (nav, hero, cards, tables, tabs, forms, modals) with usage docs; keep Figma ↔ Framer parity with the design team.CMS & content models : Stand up Framer CMS collections for Industries, Solutions, Evidence Packs, Resources / Blog, Webinars; author fields for SEO / meta, OG / Twitter, schema, hreflang.Landing pages & calculators : Ship high‑tempo pages for industrial lanes and packet offers; embed light calculators or interactive checklists via custom React code components when needed.Integrations : Implement Hub Spot forms / gating and progressive profiling; Calendly scheduling; GA4 / GTM events with clean UTM governance; pixel and retargeting hooks.CRO & experimentation : Plan and run A / B tests (copy, layouts, forms, CTAs); analyze results; iterate quickly.Technical SEO : Manage sitemaps / robots, canonical and hreflang tags, internal linking, redirects, lazy‑loading, image optimization (Web P / AVIF), and structured data.Performance & quality : Optimize assets, fonts, and scripts; implement skeleton / optimistic states for perceived speed; set up monitoring and visual regression checks.Security & compliance : Implement consent management (GDPR / CCPA), secure forms, spam protection, CSP guidance for embeds, and accessibility checks.Ops : Own publishing cadence, release notes, and backlog triage; coordinate with PMM / Growth for priorities; maintain a page / component inventory.QualificationsMust‑have3–6+ years building marketing sites for B2 B Saa S with deep Framer experience (share live examples); ability to compose pages rapidly using components and CMS.Working knowledge of React / Type Script to build custom code components inside Framer when needed.Strong grasp of technical SEO, Core Web Vitals, and accessibility (WCAG 2.1 AA).Hands‑on with Hub Spot, GA4 / GTM, GSC, Calendly, and pixel / tag hygiene; comfortable defining analytics events and dashboards.Demonstrated CRO chops : A / B testing, UX copy, form optimization; data‑driven iteration.Nice‑to‑haveExperience in regulated / industrial markets; familiarity with our packet types (Listings, Substances, EPD / EN 15804, NSF 61 / 372).Webflow experience and ability to migrate / replicate patterns in Framer.Visual / motion design sensibility; Lottie / AE basics; light SVG / Illustrator skills.Basic scripting for content ops (CSV / JSON transforms) and image pipelines.What great looks like (KPIs)CWV pass rate ≥90%; LCP ≤ 2.5s and INP ≤ 200ms on mobile for key pages.Demo / sample CTA conversion +25–40% on target pages; form completion +20%.Non‑brand organic +30% Qo Q on Industry / Solution pages (in partnership with Organic Growth).10–15 page / section releases per quarter; Sev‑1 time‑to‑fix
Engineer • Nadiad, Gujarat, India