Innovation Manager

Innovation Manager – Beauty & Personal Care at MARS Cosmetics : Job Title : Innovation Manager – Beauty & Personal Care

Location : Delhi, India

Department : New Product Development (NPD) & Innovation

Experience : 5–10 years (preferably in BPC, FMCG, or D2C sectors)

About MARS Cosmetics

MARS Cosmetics is a new-age beauty brand reshaping the Indian cosmetics landscape with affordable, high-performance, and trend-led products. As we scale from ₹300 Cr to ₹1000 Cr in revenue, we’re investing heavily in innovation to unlock new categories, formulations, and consumer experiences. We’re looking for a passionate and proactive Innovation Manager to help us lead this transformation.

Role Overview

As the Innovation Manager , you will be responsible for end-to-end innovation strategy , product ideation , and development across makeup, skincare, and personal care verticals. This is a high-impact role that bridges trend forecasting, consumer insight, technical formulation, and GTM planning.

Key Responsibilities

Consumer-Centric Innovation

Conduct consumer research, trend scouting (domestic and global), and gap analysis to identify whitespace opportunities

Translate macro / micro trends and insights into actionable product concepts

Product Ideation & Concept Development

Lead product ideation sessions and co-develop briefs for new innovations in makeup, skincare, haircare, and beyond

Work closely with R&D, labs, and suppliers to bring formulations to life

Packaging & Claims Development

Collaborate with packaging, regulatory, and design teams to finalize formats, aesthetics, and USPs

Define performance benchmarks, claims, and validation protocols

NPD & Launch Calendar Management

Manage the product development lifecycle from brief to launch

Ensure innovation timelines, cost targets, and quality benchmarks are met

Cross-Functional Leadership

Act as the innovation hub connecting R&D, marketing, design, supply chain, and external partners

Drive alignment on innovation pipeline, testing, and commercial feasibility

Trend Mapping & Global Benchmarking

Maintain a pulse on global launches, ingredient trends, indie brand innovation, and sustainable beauty practices

Post-Launch Analysis

Collaborate with analytics and marketing teams to evaluate product performance, consumer feedback, and iterate future pipelines

Required Qualifications & Skills

5–10 years of experience in beauty innovation, R&D, product development, or brand innovation roles

Deep understanding of the beauty & personal care landscape , especially color cosmetics, skincare, or D2C beauty

Strong grasp of consumer insight, trend analysis, and formulation basics

Excellent project management and organizational skills

Strong collaboration and communication abilities

Passion for beauty, creativity, and pushing boundaries

Education : B.Tech / B.Pharm / Cosmetology / MBA (optional) with relevant BPC innovation experience

Preferred Tools & Knowledge

Familiarity with ingredient decks, INCI lists, claim substantiation processes

Awareness of clean beauty, sustainability, and regulatory guidelines (BIS / FDA / PCPNDT etc.)

Exposure to global BPC trends via tools like WGSN, Mintel, Beautystreams, etc.

Why Join MARS Cosmetics?

Work at the forefront of beauty innovation in one of India’s most exciting and fastest-growing beauty brands

End-to-end ownership of category-defining product launches

Creative freedom + structured growth + passionate team

Drive real consumer impact and be part of a ₹1000 Cr growth story

To Apply :

Send your CV and a short note on “One product idea MARS should launch next, and why” to