Job Description :
We are seeking an experienced Senior Adobe Campaign Classic Developer to join our team. The ideal candidate will have a strong background in email development and campaign management, with a focus on Adobe Campaign Classic.
Key Responsibilities :
- Design, develop, and implement complex marketing campaigns using Adobe Campaign Classic.
- Create and manage responsive email templates, workflows, and automated campaigns.
- Collaborate with cross-functional teams to gather campaign requirements and objectives.
- Conduct A / B testing and analyze campaign performance metrics to optimize results.
- Troubleshoot and resolve issues related to email delivery, campaign execution, and system integrations.
- Ensure compliance with email marketing best practices and data privacy regulations.
- Mentor junior team members and provide guidance on best practices in campaign development.
Required Skills :
Proficiency in Adobe Campaign Classic, including advanced campaign setup, workflow design, and reporting.Strong experience in HTML, CSS, and JavaScript for email development.In-depth knowledge of email marketing best practices, including deliverability and engagement strategies.Familiarity with data management, segmentation, and targeting within Adobe Campaign.Excellent analytical skills to assess campaign performance and make data-driven decisions.Preferred Qualifications :
Certification in Adobe Campaign Classic Development is a significant advantage.Experience with CRM systems and integration with Adobe Campaign.Strong communication skills and the ability to work collaboratively in a team environment(ref : hirist.tech)