PPC Specialist (Google Ads & Meta Ads)

Hours : 8 hours / day

Salary : ₹ 8,000–₹12,000 / month to start

Growth :

Salary increase after a few months based on performance; additional earning potential for handling more clients

Company Description

At Initial Ads, we specialize in high-performance paid advertising across Google, Meta, LinkedIn, Pinterest, and Bing. Our mission is to launch fast, scale smart, and deliver impactful results. We build growth frameworks with strategic intent and deep data analysis, from audience targeting to conversion tracking. Whether you're aiming for more leads, better ROAS, or a competitive advantage, Initial Ads delivers results with clarity, speed, and confidence.

Role Description

This is a full-time remote role for a PPC Specialist (Google Ads & Meta Ads). The PPC Specialist will manage ad accounts, build and optimize campaigns, analyze performance data, and develop strategies to improve key metrics. Day-to-day tasks include researching keywords, configuring tracking, writing ad copy, setting up targeting parameters, and reporting on campaign performance. The specialist will also collaborate with other team members to ensure alignment on marketing goals.

What You’ll Do

Plan, launch, and optimize campaigns across Google Ads & Meta Ads

Manage all key campaign types (Search, Performance Max, Shopping, Display, Video, Remarketing)

Handle multiple clients (local and international) with different goals / KPIs

Research competitors and prepare ad copy & banner copy based on insights

Set up conversion tracking using Google Tag Manager (GTM) or direct site backend

Manage GA4 reporting and provide clear client-focused insights

Work with Google Merchant Center for e-commerce clients

Create and optimize lead-gen and e-commerce strategies

Stay proactive with client requests and maintain fast, clear communication

Use AI tools smartly to increase speed and efficiency

Keep learning—PPC is changing daily, so adaptability is key

Qualifications

Google Ads & Meta Ads – hands-on campaign management experience

GA4 – confident in setup and reporting

GTM – able to create tags / events for conversion tracking

Google Merchant Center – knowledge of product feed setup and troubleshooting

Strong understanding of campaign types and when to use them

Ability to perform competitor ad research and translate into creative ideas

Experience preparing ad copy & creative briefs

Ability to handle multiple clients and prioritize workload

Comfortable working with local and international client

Focused on client goals and business outcomes

Proactive mindset – quick to spot issues and suggest improvements

Open to continuous learning as PPC platforms evolve

8 hours / day availability with time tracking enabled

What You Get

Work with international clients and real advertising budgets

Clear growth path with salary increases after initial months

Opportunity to earn more as you manage more clients

Regular feedback and training to help you grow fast