Social Media Manager

We are seeking a creative, strategic, and data-driven Social Media Executive / Manager to join our marketing team. In this role, you will be responsible for planning, implementing, managing, and monitoring our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement across all digital platforms.

You will play a key role in shaping the brand’s online presence, engaging our community, and supporting business objectives through compelling content and campaigns.

Key Responsibilities :

• Develop, implement, and manage social media strategy across platforms (Instagram, Facebook, X / Twitter, LinkedIn, TikTok, YouTube, etc.)
• Create engaging, high-quality, and brand-aligned content (text, image, and video) in collaboration with the design and content teams
• Plan and execute social media campaigns aligned with marketing goals and product launches
• Manage the day-to-day handling of all social media channels, including scheduling, posting, and community engagement
• Monitor, track, analyze, and report on performance metrics (reach, engagement, conversions) using tools like Meta Business Suite, Google Analytics, or similar
• Stay up to date with the latest social media trends, algorithm updates, and platform best practices
• Manage social media budgets and paid campaigns in coordination with digital advertising teams (if applicable)
• Work with influencers and brand ambassadors to amplify reach and engagement
• Monitor competitor activity and audience preferences to optimize strategy
• Handle crisis communication or negative feedback on social platforms in line with brand voice and company policy

Requirements :

Please share your resume on vrushali.mahale@sspu.ac.in.