Brand Strategist

Associate Brand Manager

Location : Chembur, Mumbai

Type : Full-time, On-site | 2-3years

Email : hr@aprajitatoor.com

Key Responsibilities

• Develop and execute the brand strategy, ensuring alignment with overall business objectives.
• Oversee campaign planning and execution from concept to final delivery across digital, retail, and PR touchpoints.
• Maintain brand consistency across communication, packaging, digital assets, and in-store experience.
• Collaborate with creative, marketing, and product teams to craft compelling storytelling around collections and launches.
• Conduct market and consumer analysis to identify insights and opportunities for brand growth.
• Manage seasonal content calendars, photoshoots, and campaign rollouts.
• Work closely with external partners (PR, stylists, agencies) to ensure seamless brand representation.
• Monitor brand performance metrics awareness, engagement, and perception and report key insights.

Key Skills

Brand Strategy & Positioning

Creative Direction & Storytelling

Campaign & Communication Management

Market Insight & Trend Analysis

Cross-Functional Collaboration

Digital Marketing Awareness

Visual and Aesthetic Understanding

Ideal Candidate

2-3 years of experience in brand management, marketing, or communications, preferably in fashion, lifestyle, or luxury.

Strong creative sensibility with a deep understanding of brand voice and narrative.

Excellent organizational and communication skills with an eye for detail.