Deputy Director (Admissions) & International Outreach

Location : Coimbatore / Kerala /

• On field / Full time.

Lead international & domestic admissions strategy for a multi-campus university group. Drive partner networks across GCC / SEA / Africa, manage CRM-led campaigns, and ensure target seat-fill for UG / PG programs. University / Institutions / college experience Must require.

Role summary :

Senior leadership role owning end-to-end admissions strategy (domestic + international), partnership development, international student onboarding, CRM-driven demand generation, and coordination with academic departments to meet annual intake targets.

Key responsibilities :

Define & own admissions strategy and annual intake plan (UG / PG / PhD) for domestic and international markets.

Build and manage international outreach in GCC, SEA, Africa : agents, partners, twinning & MOUs.

Lead CRM / marketing collaboration to run segmented lead-nurture campaigns; set conversion funnels.

Coordinate scholarship, compliance, visa support and pre-arrival onboarding for international students.

Forecast demand & conversion metrics; provide weekly pipeline reporting to leadership.

Manage and mentor regional managers, admissions managers, and outreach staff.

Liaise with academic leadership for seat matrix, seat-blocking, counseling policy and fee structures.

Ensure regulatory compliance (UGC / AICTE / state rules), and data privacy for student records.

Required qualifications & experience

Master’s degree (MBA / MA / MSc) — higher degree preferred.

8–15+ years in higher education admissions, with at least 3–5 years in senior / leadership roles.

Proven international recruitment experience (GCC / SEA / Africa) and familiarity with visa / credential processes.

CRM experience (LeadSquared / HubSpot / Slate / Zoho / others) and data-driven campaign ownership.

Preferred

Experience with multi-campus institutions and professional programs (engineering, management, health, law).

Experience in managing remote teams and partners / agents.

Core competencies :

Strategic planning, stakeholder management, negotiation, analytical mindset, excellent communication, strong network in recruitment markets.

SMART KPIs

Admissions volume : Achieve X% of annual intake target per program by set deadlines (e.g., 60% by first round, 90% by pre-commencement). (Quantify with numbers when applying to a real job.)

International enrolment : Add Y international students (GCC+SEA+Africa) in FY — and increase international yield by Z% YoY.

Conversion rate : Improve CRM lead→application conversion to ≥ A% and application→admit to ≥ B%.

Partner activation : Onboard N quality agents / partners in target regions with ≥ M enrollments per partner within 6 months.

Time-to-offer : Reduce average time from lead to offer letter to ≤ D days.

ROI : Achieve cost-per-enrolment within budget (benchmark vs prior year).