Marketing Automation Manager

Codingal ( ) is the global leader in online AI & coding education for kids and teens. We offer live, interactive classes led by expert instructors, empowering students to build apps, games, websites, and AI-powered projects.

Our mission is to help kids fall in love with technology, communication, and creativity - preparing them to become future-ready innovators, entrepreneurs, and leaders. With a curriculum accredited by STEM.org and aligned with global K-12 frameworks, we deliver personalized learning through 1 : 1 and small-group live classes.

Trusted by over 1 million students worldwide and backed by Y Combinator, Rebright Partners, and top angel investors, Codingal is rated 4.9 / 5 by students and has an NPS of 86, making it the most loved platform for coding and AI education.

Role Overview :

We are hiring a Marketing Automation Manager to lead execution and optimization of our funnel communications across email, WhatsApp, and SMS . You will be responsible for building customer journeys, deploying campaigns, and ensuring our leads and customers receive the right message at the right time.

This role is execution-heavy but comes with end-to-end ownership of automation flows and a clear growth path into Lifecycle Marketing leadership.

Key Responsibilities :

Automation Ownership : Build, deploy, and optimize automated campaigns across email, WhatsApp, and SMS using in-house tools, Sendgrid, Leadsquared, and relevant tools.

Customer Journeys : Design lifecycle journeys that nurture trials, improve conversions, and increase retention.

Segmentation & Personalization : Create audience segments based on lead source, student behavior, and purchase history.

Testing & Optimization : Run A / B tests on subject lines, creatives, timing, and channels to improve campaign performance.

Performance Tracking : Monitor KPIs like open rates, CTRs, conversions, and churn reduction; share actionable insights with the Growth team.

Compliance & Best Practices : Maintain strong email deliverability, and ensure WhatsApp / SMS campaigns follow regulations.

Collaboration : Work closely with Growth, Sales, and Product teams to align campaigns with offers, promotions, and student journeys.

Requirements :

3–6 years of experience in marketing automation, CRM, or lifecycle marketing in a B2C environment (EdTech, e-commerce, fintech, or consumer internet preferred).

Hands-on expertise with marketing automation platforms (MoEngage, Clevertap, WebEngage, Braze, or equivalent).

Strong grasp of email marketing, WhatsApp Business API, and SMS campaigns .

Analytical skills with experience in A / B testing and funnel optimization.

Proactive, detail-oriented, and comfortable managing multiple campaigns simultaneously.

What We Offer :

Competitive salary : ₹8L–10L fixed + ESOPs .

Meaningful stock options with long-term wealth creation potential.

Opportunity to own and scale marketing automation at a YC-backed, fast-growing EdTech company.

A mission-driven culture where your work impacts 1M+ learners worldwide.

Free lunch + dinner at our Bangalore HQ.

Location : HSR Layout, Bangalore

Join us to inspire the next generation of confident speakers, writers, and leaders - just as we’ve done in coding and AI education. Apply now!