📍 Landran, Mohali | On-site
💼 Full-Time | 2–3 Years Experience
💰 ₹3 LPA (Fixed) + Incentives
🗓️ Monday–Friday | IT Services Industry
👥 Team Size : 8
📝 Interview Process : 2 Rounds
⭐ About the Role
We are looking for a proactive and data-driven Digital Marketing Executive & Lead Generation Specialist who can manage performance marketing campaigns, generate qualified leads, and drive consistent digital growth.
If you have hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, sales funnels, retargeting, and organic lead generation , this role is perfect for you.
Key Responsibilities Performance Marketing
- Plan, execute and optimize paid campaigns across Meta, Google, and LinkedIn .
- Maintain strong ROAS and continuously improve ad performance.
- Develop strategies for audience targeting, segmentation, retargeting , and funnel optimization.
Lead Generation
Meet daily / weekly / monthly lead generation targets.Generate leads via LinkedIn Sales Navigator, Google Maps, social media outreach, groups & communities .Implement funnel-based strategies to capture and qualify leads.Social Media Management
Manage official brand presence across Facebook, Instagram, LinkedIn, Twitter, YouTube , etc.Plan and schedule content using social media tools.Track engagement, reach, impressions, and conversions to drive growth.Reporting & Analytics
Prepare weekly & monthly performance reports for campaigns, leads, and ROI.Analyze metrics, identify gaps, and implement optimization strategies.🧩 Required Skills
2+ years of hands-on experience in Digital Marketing & Lead Generation .Strong expertise in Meta Ads, Google Ads, and LinkedIn Ads .Solid understanding of sales funnels, retargeting, audience segmentation, ROI tracking .Proficiency with tools such as :Meta Business SuiteGoogle Analytics & Google Tag ManagerLinkedIn Sales NavigatorSocial media management platformsExcellent communication, analytical abilities, and a performance-driven mindset.🎁 Perks & Benefits
Performance bonuses for meeting or exceeding ROAS & lead targets .Fast career growth in an expanding digital marketing team.Opportunity to work across diverse industries with advanced marketing tools.