Principal Data Scientist

Job Summary :

As a part of the data science team of C5i, we are looking for an experienced and strategic Senior Data Scientist to join our high-impact analytics team in the. This position will require you to work on the development of Resource Allocation Model that directly influences how we allocate marketing & media budgets, drive consumer demand, and enhance company’s performance.

This is a hands-on technical role requiring deep expertise in data science, machine learning, and business acumen to solve complex problems in a fast-paced, consumer-centric environment.

Job Responsibilities :

• Develop, validate, and scale Resource Allocation Model to quantify the impact of Sales & Marketing packages on sales and brand performance.
• Implement optimization algorithms to inform budget allocation and maximize marketing ROI across geographies and product portfolios.
• Lead the development of predictive and prescriptive models to support commercial, trade, and brand teams.
• Leverage PySpark to manage and transform large-scale retail, media, and consumer datasets.
• Build and deploy ML models using Python and TensorFlow , ensuring robust model performance and business relevance.
• Collaborate with marketing, category, and commercial stakeholders to embed insights into strategic decisions.
• Use GitHub Actions for version control, CI / CD workflows , DVC for data versioning , and reproducible ML pipelines.
• Present findings through compelling data storytelling and dashboards for senior leadership.
• Mentor junior data scientists and contribute to a culture of innovation and excellence.

Requirements & Qualifications :