Director- Programmatic

About the Role :

We are seeking an energetic Programmatic Director to lead the planning, execution and strategy functions for Dentsu programmatic. You will be responsible for driving revenue growth, building end-to-end campaign strategy across brands, managing a team of programmatic specialists and ensuring both client-delight as well as aligning with internal stakeholders. With this, you will be looked at as a respected personality who has deep understanding of programmatic platforms & planning functions.

Responsibilities :

• Develop and own an end-to-end programmatic campaign planning, execution & strategy functions for client accounts.
• Work on campaign strategy which begins from understanding brand KPI’s, identifying core audiences & their presence across demo, geo & platforms to finally build an effective omni-channel plan.
• Maintaining oversight and proactive management of multiple campaign planning and execution activities.
• Implement advance targeting strategies such as cross device, omni-channel, retail media, CTV, OTT & DooH.
• Manage and lead multiple brand accounts, participate in MBR’s and QBR’s to build strong client relationship by being a trusted partner.
• Drive adoption of programmatic first approach across display, video, CTV & OTT ad formats.
• Build lead and mentor a programmatic team to ensure skills development & operational excellence.
• Bring in both planning and executional innovation to offer a value add to client KPI’s & ensuring a proactive approach for the entire programmatic strategy.
• Lead programmatic pitches, RFP responses & new business development initiatives.
• Provide senior client servicing teams with regular insights, performance reviews & strategic recommendations.
• Stay updated on the industry trends & innovations around AI, ML, rich media formats & DCO etc,.

Qualifications :