About the Role
We are seeking an ambitious and digitally savvy Business Development Representative to join our growing team. In this critical role, you'll be at the forefront of our digital business development practice, leveraging cutting-edge tools, AI-powered platforms, and innovative sales methodologies to identify, engage, and qualify prospects for SAP's comprehensive suite of enterprise solutions.
As a BDR, you'll do much more than qualify leads—you'll be a strategic partner in creating new opportunities, identifying market trends, gathering competitive intelligence, and shaping customer engagement strategies. Over time, you'll evolve into a trusted advisor, guiding prospects through their digital transformation journey with valuable insights and content.
Key Responsibilities
Lead Generation & Opportunity Creation
- Generate high-quality leads through digital motion, social selling, and strategic prospecting into targeted companies and industries
- Build and manage a robust pipeline of cloud opportunities aligned with Sales Executives
- Drive proactive outbound activities to engage net new contacts and accounts
- Create qualified pipeline per quarter
Customer Engagement
Engage with C-level executives and key decision-makers through personalized, multi-channel touchpointsLeverage digital tools, social selling platforms, targeted prospecting techniques, and AI to enhance customer interactionsConduct discovery conversations using active listening to understand customer needs, business challenges, and digital transformation goalsQualify leads using established methodologies (e.g., BANT framework) and convert them into sales-accepted opportunitiesStrategic Collaboration
Partner closely with Sales Executives, Marketing, and Customer Success teams to align on account strategy and territory planningCollaborate with Demand Managers to design and execute targeted campaignsWork with SAP Partners to maximize reach and effectivenessProvide valuable market intelligence and competitive insights to inform go-to-market strategiesDigital Excellence
Master and deploy the latest digital prospecting and sales tools across planning, targeting, profiling, content creation, and executionUtilize CRM systems, marketing automation platforms, and analytics tools to track activities and measure outcomesStay current on SAP's product portfolio and articulate compelling value propositions for enterprise solutionsRequired Qualifications
Education & Experience
Bachelor's degree in Business Administration, Information Technology, Digital Transformation, or related field1–2 years of experience in B2B demand generation, sales, or business developmentExperience working in a software sales organization is strongly preferredEssential Skills
Communication & Interpersonal
Exceptional storytelling ability to engage prospects and convey value propositions clearly and compellinglyActive listening skills to identify and prioritize customer needsStrong customer-centric mindset with the capacity to serve as a trusted advisorExcellent written and verbal communication skillsMindset & Behavioural Traits
Empathy to build authentic relationships and understand customer challenges deeplyPersistence and resilience—able to handle rejection while maintaining a positive, professional attitudeSelf-motivated with a strong drive for results and ability to work independentlyNatural curiosity and hunger for continuous learningGrowth mindset with agility to adapt to rapidly changing market conditionsTechnical Proficiency
Comfort with new technologies and confidence in quickly learning diverse systems and toolsUnderstanding of or strong interest in enterprise software, cloud solutions, and digital transformationAbility to quickly grasp and articulate complex technical concepts to business audiencesPreferred Qualifications
Understanding of business challenges facing specific industries (e.g., manufacturing, retail, healthcare, financial services)Familiarity with SAP solutions or enterprise resource planning (ERP) systemsExperience with social selling platforms (LinkedIn Sales Navigator, etc.)Knowledge of digital demand generation methodologies and best practicesSuccess Metrics
Core Metrics
Pipeline Built : Total pipeline value of qualified opportunities created as per targetSales Accepted Opportunities : Number of marketing leads or BDR-generated leads successfully converted to sales opportunitiesWon / Booked Opportunities : Revenue generated from BDR-sourced or nurtured pipeline, emphasizing quality alongside quantityProductivity Metrics
Action / Engagement Rate : Percentage of prospects taking desired action (target : 15 meetings / month with 80% engagement rate)Outbound Activity : Volume of strategic calls and emails (80–100 per day)Connect Rate : Effectiveness of communication efforts (target : 1 meaningful connect per 80 calls)What You'll Gain
Professional Development
Comprehensive onboarding program (2–3 months to full productivity)Structured training on SAP solutions, sales methodologies, competitive positioning, and market trendsAccess to cutting-edge digital tools and AI-powered platformsPeer mentoring with experienced Sales Executives and senior team membersRegular cross-functional collaboration and knowledge-sharing sessionsCareer Growth
Clear career progression pathway within 12–24 monthsOpportunity to specialize in specific industries or SAP solution areas as you develop expertiseExposure to C-level executives and strategic accountsFoundation for advancement into Account Executive, Solution Sales, or specialized rolesImpact & Innovation
Be at the cutting edge of digital transformation in B2B salesContribute to strategic initiatives and business planningDirect impact on company revenue and market expansionCollaborate with one of the most successful sales organizations in the technology industryWhy This Role Matters
As a BDR, you'll be instrumental in :
Increasing conversion rates and mitigating lead loss between marketing and salesGenerating consistent, predictable quarterly pipeline that fuels sustainable growthAllowing sales teams to focus on closing deals, dramatically increasing their efficiency and productivityExpanding market reach by penetrating new markets and customer segmentsBridging the critical gap between Marketing and Sales through effective lead nurturing and qualificationSkills Required
Crm Systems