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Marketing Director, Product & Partnerships

Marketing Director, Product & Partnerships

HCLTechNoida, Republic Of India, IN
1 day ago
Job description

Role Overview

We are seeking a strategic and results-driven marketing leader between 8-12 years of experience to oversee the design and execution of global, integrated Go-to-Market (GTM) campaigns for the HCLTech SAP Business Unit in DFS. This role will lead global demand generation initiatives across all channels aligning with cross-functional stakeholders to grow our opportunity pipeline.

Key Responsibilities

Campaign Strategy and Planning

  • Design and manage global GTM marketing campaigns aligned with business priorities ensuring campaigns have clearly defined target audiences and value propositions.
  • Collaborate with cross-functional teams to define campaign priorities, develop data-driven, scalable programs and generate demand and pipeline growth.
  • Deep understanding of brand, content strategy, digital marketing, events and communications.

Execution and Optimization

  • Lead end-to-end SAP campaign execution, leveraging automation, AI and intelligent triggers.
  • Identify and implement AI-driven marketing automation solutions to enhance personalization and efficiency while supporting the adoption and usage of marketing tools and platforms that improve visibility, execution and team productivity.
  • Stay ahead of emerging AI trends to continuously refine marketing planning and operations.
  • Work directly with leadership across business units including the SAP Practice, Vertical Sales, Marketing and Geographic leadership.

    • Alliance and Sales Enablement

  • Partner with SAP and business teams to develop targeted campaigns.
  • Ensure alignment with vertical sales teams to support enablement and conversion.

    • Performance and Reporting

  • Oversee campaign performance measurement and continuous improvement.
  • Implement best practices in campaign planning, workflow management and execution bringing speed, consistency and accountability.
  • Manage budgets, reporting and stakeholder communications.

    • Team Leadership

  • Mentor and develop a high-performing team of marketing professionals.
  • Foster collaboration and accountability across internal and external partners.

    • Basic Qualifications :

  • Experience years in demand generation marketing
  • Experience in people management
  • Master’s degree

    • Preferred :

  • Expertise in full-funnel, multi-channel marketing
  • Strong project and stakeholder management skills
  • Excellent communication and presentation abilities
  • Experience in large, matrixed organizations
  • Strategic mindset with a passion for innovation and marketing excellence
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    Director Marketing • Noida, Republic Of India, IN

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