Talent.com
Director of Digital Demand
Director of Digital DemandEgnyte • ranchi, jharkhand, in
Director of Digital Demand

Director of Digital Demand

Egnyte • ranchi, jharkhand, in
30+ days ago
Job description

Director of Digital Demand, India

Location : Remote (Mumbai)

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and every Egnyter should be respected. With 22,000+ customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, you’re not just landing a new career — you’re becoming part of a team of doers, thinkers, and collaborators who live by our core values :

  • Invested Relationships
  • Fiscal Prudence
  • Candid Conversations

ABOUT EGNYTE

Egnyte is a secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 22,000 organizations. We help customers improve data security, maintain compliance, prevent and detect ransomware threats, and boost productivity — on any app, any cloud, anywhere.

Visit www.egnyte.com for more.

About the Role

We are seeking a future-focused, hands-on Director of Digital Demand based in India to lead a high-performing team of digital specialists across SEM, SEO, Paid Social, Website Acquisition, and Trial Engagement Marketing. This leader will drive full-funnel digital performance while evaluating and integrating AI-powered tools and emerging technologies to scale growth, improve personalization, and drive measurable impact.

You’ll collaborate cross-functionally across Web, Product Marketing, Marketing Ops, and Analytics teams to ensure Egnyte’s digital journey is optimized for conversion, relevance, and innovation.

WHAT YOU’LL DO :

📈 Digital Performance Strategy & Innovation

  • Build and execute a scalable global digital acquisition strategy to exceed MQL, trial, and pipeline targets.
  • Champion AI and automation to improve content creation, media targeting, personalization, and campaign optimization.
  • Continuously assess and adopt emerging technologies (e.g., AI-powered SEO tools, predictive analytics, generative content) to drive competitive advantage.
  • Lead experimentation frameworks across the full funnel — from visit to conversion to pipeline.
  • 🚀 Channel Leadership & Optimization

  • Manage and mentor channel experts across Paid Search, SEO, Paid Social, and Web Engagement.
  • Oversee multi-platform execution (Google Ads, Performance Max, LinkedIn, Meta, Programmatic, etc.) to drive trial and conversion outcomes.
  • Partner with creative and content teams to leverage AI for scalable, brand-aligned assets and messaging.
  • Lead ethical first-party data strategy to enable privacy-first personalization across channels.
  • 📅 Planning & Budget Ownership

  • Lead quarterly and semi-annual planning for all digital demand channels.
  • Deliver performance-driven plans to leadership, secure budgets, track utilization, and optimize investments to maximize pipeline impact.
  • Use predictive analytics and real-time insights to dynamically reallocate spend for maximum ROI.
  • 📊 Analytics & Performance Insight

  • Define KPIs and success metrics for digital programs; work with Marketing Ops and Analytics to deliver insightful dashboards and reporting.
  • Drive cohort, funnel, and attribution analysis to optimize performance and trial-to-paid conversion.
  • Translate data into actionable insights to improve spend efficiency and pipeline contribution.
  • 🤝 Cross-Functional Leadership

  • Collaborate closely with Product Marketing, Web, Creative, and BDR teams to ensure full-funnel alignment.
  • Act as the senior-most digital marketing leader in India and key contributor to global demand strategy.
  • Partner with RevOps, Martech, and Data teams to shape a forward-looking marketing tech stack.
  • YOUR QUALIFICATIONS :

    ✅ Must-Have Experience

  • 15+ years in B2B SaaS digital marketing, including 3+ years in a Director or senior leadership role.
  • Proven success driving pipeline through SEM, SEO, Paid Social, and digital conversion programs.
  • Deep understanding of full-funnel KPIs, trial-based acquisition models, and conversion rate optimization.
  • Expertise in GA4, Performance Max, attribution models, lead scoring, and ROI tracking.
  • Experience building and scaling AI-enhanced campaigns or tools into workflows.
  • 💡 Preferred Qualifications

  • Prior leadership experience with globally distributed or hybrid marketing teams.
  • Familiarity with modern Martech (Marketo, Salesforce, HubSpot, Dynamic Yield, etc.)
  • Demonstrated ability to translate AI and data innovations into real business outcomes.
  • Strong grasp of ethical data practices and compliance (GDPR, CCPA, etc.).
  • Strategic thinker with the agility to experiment, learn fast, and scale what works.
  • Why Join Us?

  • Join a $250M+ high-growth SaaS company solving real-world data security and collaboration challenges.
  • Lead and innovate within a global digital demand engine at scale.
  • Work alongside a results-driven, collaborative team that embraces innovation, experimentation, and customer impact.
  • Create a job alert for this search

    Director Of Digital • ranchi, jharkhand, in

    Related jobs
    Co-Founder / Investor Hospitality Industry

    Co-Founder / Investor Hospitality Industry

    SASON • Ranchi, Jharkhand, India
    Just 20 km from Ranchi City, discover Jharkhand’s first luxury resort & second home community spread across 60 acres, nestled in the hills and surrounded by nature. A perfect blend of luxury, peace,...Show more
    Last updated: 14 days ago • Promoted
    Co-Founder (VP / CISO / Head of Cybersecurity)

    Co-Founder (VP / CISO / Head of Cybersecurity)

    Secure Mojo • ranchi, jharkhand, in
    At SecureMojo, we are on a mission to redefine personal cyber protection.With cybercrime becoming one of the fastest-growing threats to individuals worldwide, we’re building the Ultimate Cyber Prot...Show more
    Last updated: 9 hours ago • Promoted • New!
    Director - Pentesting Solutions

    Director - Pentesting Solutions

    BreachLock, Inc. • ranchi, India
    BIG 4 Experience highly advantageous.Job Description : Director - Pentesting Solutions.Location : India (Remote / Flexible). BreachLock is an innovative cybersecurity company featured by Gartner as a ke...Show more
    Last updated: 27 days ago • Promoted
    Accounting Manager

    Accounting Manager

    MAVI • ranchi, jharkhand, in
    US startups and established firms.Our network empowers professionals to work globally, earn premium compensation, and make a direct business impact-without borders. Senior Manager / Manager Accounting...Show more
    Last updated: 8 hours ago • Promoted • New!
    CHIEF OF STAFF (GROUP OPERATIONS)

    CHIEF OF STAFF (GROUP OPERATIONS)

    Superior Rental • ranchi, jharkhand, in
    Chief of Staff – Group Operations.Must overlap with Australian time (AEST).We are a fast-growing Australian group operating across . Chief of Staff – Group Operations.Business Owner and manage all d...Show more
    Last updated: 9 hours ago • Promoted • New!
    SAP S / 4HANA R2R Functional Lead (FI / CO)

    SAP S / 4HANA R2R Functional Lead (FI / CO)

    Sky Systems, Inc. (SkySys) • ranchi, jharkhand, in
    SAP S / 4HANA Functional Lead Record to Report (R2R).Full-Time Contract (40hrs / week).We are seeking an experienced SAP S / 4HANA R2R Functional Lead to drive and optimize financial processes across SAP...Show more
    Last updated: 9 hours ago • Promoted • New!
    Global coupa Technical / functional Lead

    Global coupa Technical / functional Lead

    APPIT Software Inc • ranchi, jharkhand, in
    Job Title : Global COUPA Technical / Functional Lead.Mandatory Skills : • Coupa, configuration, Procurement, integration testing, sap, solution design, Ariba, Python, Java, Spark, Kafka, SQL, AWS.Desira...Show more
    Last updated: 8 hours ago • Promoted • New!
    Director of Digital Transformation

    Director of Digital Transformation

    WPP Media Careers & Growth • ranchi, jharkhand, in
    Director of Digital Transformation.WPP Media Careers & Growth — Part-Time • Remote.WPP Media Careers & Growth is seeking a. Director of Digital Transformation.This role is intended for a strategic t...Show more
    Last updated: 9 hours ago • Promoted • New!
    Lead Governance

    Lead Governance

    Tata Steel Foundation • Ranchi, Jharkhand, India
    Instituted on August 16, 2016 Tata Steel Foundation (TSF) is a wholly owned subsidiary of Tata Steel Limited mandated with the responsibility of executing CSR for Tata Steel.A Section 8 company, TS...Show more
    Last updated: 14 hours ago • Promoted • New!
    Vice President-Operational Risk

    Vice President-Operational Risk

    Mashreq • ranchi, jharkhand, in
    The incumbent will provide strategic leadership and oversight for the implementation and enhancement of the bank’s operational risk and resilience framework. This role is critical in ensuring the or...Show more
    Last updated: 9 hours ago • Promoted • New!
    Power Apps Developer

    Power Apps Developer

    TEKsystems Global Services in India • ranchi, jharkhand, in
    We are seeking a skilled Power Platform Developer to design and develop solutions using Microsoft Power Platform, including Power Apps and Power Automate. The ideal candidate will have strong experi...Show more
    Last updated: 20 days ago • Promoted
    Cybersecurity Sales Director

    Cybersecurity Sales Director

    Kapalins • ranchi, India
    With a vendor-neutral approach and deep industry expertise, we help businesses adopt a.Our services are built around the. CIA triad — Confidentiality, Integrity, and Availability.From enterprise con...Show more
    Last updated: 2 days ago • Promoted
    Project Manager - Interior

    Project Manager - Interior

    Livspace • Ranchi, Jharkhand, India
    The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present proj...Show more
    Last updated: 22 days ago • Promoted
    Interior Designer

    Interior Designer

    Livspace • Ranchi, Jharkhand, India
    The ideal candidate will have excellent creative thinking skills and be able to create designs based on conversations with a client. The candidate should be confident communicating regularly with th...Show more
    Last updated: 14 hours ago • Promoted • New!
    Sales Account Executive, Higher Education

    Sales Account Executive, Higher Education

    JoVE • Ranchi, Jharkhand, India
    JoVE is the world-leading producer and provider of video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their re...Show more
    Last updated: 16 days ago • Promoted
    Lead Monitoring and Evaluation

    Lead Monitoring and Evaluation

    Tata Steel Foundation • Ranchi, Jharkhand, India
    Instituted on August 16, 2016 Tata Steel Foundation (TSF) is a wholly owned subsidiary of Tata Steel Limited mandated with the responsibility of executing CSR for Tata Steel.A Section 8 company, TS...Show more
    Last updated: 14 hours ago • Promoted • New!
    Director - Financial Services Managed Services

    Director - Financial Services Managed Services

    KPMG • ranchi, jharkhand, in
    It will involve both build and run part of engagement / projects and delivering the objectives agreed with the client and onshore stakeholders. Having sound knowledge and experience in AML compliance ...Show more
    Last updated: 9 hours ago • Promoted • New!
    Senior Manager – CRM (Growth Marketing)

    Senior Manager – CRM (Growth Marketing)

    Emeritus • ranchi, jharkhand, in
    Senior Manager – CRM (Growth Marketing).As a part of Emeritus, you’ll play a key role in shaping CRM strategy and execution to engage our expanding global learner base. The ideal candidate will comb...Show more
    Last updated: 9 hours ago • Promoted • New!