Senior Content Strategist

Responsibilities :

• Manage and oversee the content strategy for all platforms, including websites, social media, ebooks, articles, and lead generation materials.
• Collaborate with various departments to develop content that aligns with Biotecnika's goals and engages our audience.
• Create, edit, and proofread high-quality content to ensure consistency in messaging and branding.
• Delivering cutting-edge content and resources for students, researchers, and professionals in the biotech, life sciences, and bioinformatics fields. As we continue to grow, we are looking for a dynamic and experienced Content Manager to join our team and oversee all aspects of our content production.
• Stay updated with the latest trends in biotechnology, life sciences, and education to develop relevant and timely content.
• Coordinate with designers, video graphers, and other team members to ensure cohesive content production.
• Optimise content for SEO and lead generation, driving traffic and conversions through compelling copy.
• Track content performance through analytics and make data-driven improvements.

Skills Required :

Content Strategy Development : Ability to craft effective content plans for multiple platforms and formats (websites, blogs, social media, ebooks, lead generation, etc.).

SEO Knowledge : Strong understanding of SEO best practices to optimize content for better ranking and visibility.

Social Media Management : Proficiency in creating and managing content for platforms like LinkedIn, Instagram, Facebook, and YouTube.

Content Management Systems (CMS) : Experience with CMS tools like WordPress or others to publish and manage content efficiently.

Copywriting & Editing : Exceptional writing, editing, and proofreading skills with the ability to adapt tone and style for different audiences.

Analytical Tools : Familiarity with tools like Google Analytics, SEMrush, or similar to measure content performance and make data-driven improvements.

Project Management : Ability to manage content calendars, timelines, and workflows, ensuring all deadlines are met.

Creative Collaboration : Experience working with design and multimedia teams to create cohesive, multimedia-rich content.

Marketing Automation : Knowledge of email marketing and automation platforms.

Biotechnology Knowledge (Preferred) : A strong understanding of the biotech, life sciences, or bioinformatics fields will be advantageous.

Experience Required :