This job offer is not available in your country.
▷ (High Salary) Social Media Marketing Manager
AVM Station LLPDurgapur, West Bengal, India5 hours ago
Job descriptionWrite briefs for design / video teams : key message, references, formats (Reels, carousels, statics, stories, YT Shorts), aspect ratios, on-screen copy, VO lines. Ensure brand voice, language mix (e.g., 60% Hindi / 40% English or as defined), and cultural calendar (festivals, regional days). UGC and influencer coordination : shortlists, outreach, negotiation, briefs, tracking deliverables and usage rights. Own scheduling via Meta Business Suite, Creator Studio, YouTube Studio, LinkedIn, etc. Comment / DM handling : set response SLAs; escalate leads / complaints to client within agreed TAT. Build WhatsApp broadcast / flows (if applicable) with WATI / WhatsApp Business. Translate objectives into campaigns : audiences, placements, budgets, creative variants, A / B tests. Review daily pacing, CPR / CPA / ROAS, and suggest creative / targeting iterations. Define KPI tree (Reach, ER, Saves / Shares, CTR, Leads, CAC / CPA, ROAS / MER). Weekly pulse + monthly deep-dive reports with insights, learnings, next steps. Run weekly standups; maintain action trackers, approval logs, risk registers. Gather product inputs, offers, testimonials; align on launches / events. Manage approvals and version control; set clear cut-off times to meet go-live. Own timelines in Asana / Trello / Notion; drive cross-team delivery (design, copy, video, media). Manage creator shoots (micro-briefs, shot lists, consent, delivery). 3–6 years in social media or digital marketing (agency experience preferred). Proven success with Instagram Reels / Shorts growth and performance-linked goals. Strong copy and brief-writing skills; comfort with Hindi / English (plus regional languages a bonus). Working knowledge of Meta Ads, Google UTM / GA4, Excel / Sheets, and basic Canva / Figma. Excellent client communication, prioritization, and crisis handling. Organic ER (by format), Profile growth rate, Saves / Shares per post Leads / CPL or CPA (where applicable), ROAS support for paid SLA adherence : publishing, responses, reports Client CSAT (quarterly) and retention / upsell contribution Intake : brand deck, target audience, offers, competitors, past data, access to assets and ad accounts. Audit : last 6 months content / performance; benchmark competitors; identify quick wins. Strategy : define content pillars (e.g., Education, Proof, Product, Community, Culture / Festivals), posting cadence, language mix, and KPI targets. Calendar v1 : 4 weeks with post types, hooks, captions, CTAs, asset specs, and paid support notes. Set SLAs : Approvals : T-48 hrs before publish Comments / DMs : Escalations (complaints) : Tracking : create UTM template, link tracker sheet, brief templates, and an Approval Log. Launch calendar; integrate A / B tests (hooks, thumbnails, first 3 seconds of Reels). Spin first influencer / UGC wave; set coupon codes / UTMs. Start weekly pulse reports; build Looker Studio dashboard. Paid alignment : 2–3 creative variants per ad set, audience buckets (Core, Lookalikes, Remarketing), and budget pacing. Iterate hooks and formats based on retention graphs (3s, 6s, 50% view). Double-down on winning formats; produce series (episodic Reels). Expand creators; introduce community features (polls, challenges, referral codes). Quarterly review deck : outcomes vs targets, learnings, Q2 roadmap (new pillars, bigger collabs, production upgrades). Review last week metrics; finalize this week’s go-lives; lock ad experiments. Client 30-min standup : priorities, offers, risks. Briefs to Creative / Video (for next week) : hooks, scripts, references, shot lists. Draft captions, hashtags, end-cards, thumbnails; internal QA. Client approvals; schedule approved posts; prep stories and WhatsApp broadcasts. Launch / optimize ads; creator follow-ups; update trackers; quick insights mail. Community responses (SLA); monitor comments / DMs; escalate leads / complaints. Weekly standup (30–45 min) : status, metrics, blockers, next week plan. Monthly review (60–75 min) : full report, insights, win / loss analysis, roadmap. War-room (as needed) : launches, crises, big events / festivals. Brief template : Objective → Insight → Big Idea → Format → Hook (first 3 sec) → Script / Key points → On-screen text → CTA → Asset specs → References. Quality checklist : brand tone, logo clear space, color / typography, captions length, subtitles, safe zones, thumbnail, rights / credits. Language : specify % split and where (image copy vs caption vs VO). DM / Comment macros for FAQs, pricing, service areas, delivery, refund, etc. Lead routing : DM → lead form / WhatsApp → tag + assign to client sales within SLA. WhatsApp : pre-approved templates for broadcasts, order updates, NPS, win-back. Objectives by funnel : TOFU (Video views / Reach) → MOFU (Engagement / Traffic) → BOFU (Leads / Sales). Creative matrix : at least 3 variants per ad set (different hooks / opening frames). Testing order : Hook → Angle → Offer → Format → Audience. Daily checks : delivery, frequency, comments, CPR / CPA; pause / scale rules documented. Weekly Pulse (one-pager) : Top posts, key metrics vs last week, quick actions. Monthly Report (deck) : KPI table, creatives that won / lost (why), audience insights, retention graphs, ad performance, influencer ROI, next-month plan. Dashboard : Looker Studio with platform + GA4 + Ads + Shopify / Woo (if e-com). Risk list : sensitive topics, medical / financial claims, festival / cultural sensitivity. Pre-approved crisis statements; escalation ladder (SMM → Account Lead → Client POC → Legal / Founder). Comment moderation rules; hide / block thresholds; screenshot + log. Monthly : 12–16 feed posts (incl. 6–8 Reels), 20–30 Stories, 1 creator collab, 1 giveaway / community activation, weekly pulses, monthly report. SLA : Publishing as per calendar, community replies 25–40% Reels reach; +15–25% follower growth (quality, not vanity). ER ≥ 5–7% on Reels; Saves+Shares per post up 30%. CPL down 15–20% (if lead gen); ROAS up 20% (if e-com). CSAT ≥ 8 / 10; on-time publishing ≥ 98%.
Social Media Manager (Client-Facing)Role Summary
Own strategy → content → publishing → growth → reporting across social channels, while being the single point of contact (SPOC) for clients. You’ll translate business goals into platform-wise plans, coordinate creatives and performance teams, and drive measurable outcomes (reach, engagement, leads / sales).
Key Responsibilities1) Strategy & Planning
- Build 90-day social strategy per brand (objectives, audiences, channel mix, content pillars, posting cadence, KPIs).
- Create monthly content calendars with hooks, CTAs, asset specs, and targeting notes.
- Align organic + paid + influencer + WhatsApp / CRM into one funnel.
2) Content Leadership
3) Publishing & Community
4) Paid Social (with Performance Team)
5) Analytics & Reporting
6) Client Coordination
7) Project & Vendor Management
Requirements
Tools You’ll Use
Meta Business Suite, Ads Manager, Google Sheets / Docs / Slides, GA4, Looker Studio, Trello / Asana / Notion, WATI / WhatsApp Business, Frame.io / Drive, Figma / Canva, Slack / Teams, Brand24 / Crowdtangle (or similar).
KPIs (Role-Level)
Detailed Plan of ActionA) 30-60-90 Day PlanDays 1–30 : Onboarding & Foundations
Days 31–60 : Execution & Optimization
Days 61–90 : Scale & Systemize
B) Weekly Workflow (repeatable)
Monday
Tuesday
Wednesday
Thursday
Friday
Daily
C) Client Communication Cadence
D) Approval Workflow (SOP)
1. SMM drafts calendar → internal QA (brand voice, spell, compliance).
2. Share to client (T-5 working days) with : visuals (or mockups), copy, hashtags, posting time, paid notes.
3. Client comments consolidated once → SMM resolves → V2 for sign-off (T-48 hrs).
4. Schedule in Meta Suite / LinkedIn / YT; double-check links / UTMs.
5. Maintain Approval Log (version, status, timestamp).
E) Content Production SOP
F) Community & CRM SOP
G) Paid Social SOP (with Performance)
H) Reporting Framework
I) Crisis & Compliance
J) Deliverables & SLAs (Sample)
K) Onboarding Checklist (Day 1–3)
Access to pages / ad accounts, brand guide, logo pack, product shots, testimonials, offers / calendar, competitor list, prior data, UTM rules, invoice / PO process, creator consent template.
L) Success Metrics (90-day targets – example)
Create a job alert for this search
Social Media Manager • Durgapur, West Bengal, India
Related jobs
![▷ [Urgent] Creative Video Designer](https://cdn-logos.talent.com/v1/logo/image?feedcode=attb-in&company_name=TRANSCON%20-%20TISPL)
- Promoted
Business Associate Manager
ConfidentialDurgapur Recruit Business Associate and advisors.Coordinate for the regulatory trainings.Manage daily, weekly and monthly choreography.
Conduct daily, weekly and monthly Business Associate meetings.Income an...Show moreLast updated: 30+ days ago
- Promoted
- New!
Hiring : Senior Digital Marketing Specialist (Full-time / Part-time | Hybrid) (High Salary)
OS4Ed India Pvt Ltd.Bankura, West Bengal, India We are Open Solutions for Education India Pvt.SIS, a SaaS-based Student Information System (SIS) used by schools and universities worldwide.
With 19 years of brand presence and 200+ clients globally...Show moreLast updated: 1 hour ago
- Promoted
- New!
▷ Urgent! Video Designer
AdbuffsBankura, West Bengal, India We’re Hiring at Adbuffs! We’re expanding our creative team and looking for 3 talented Graphic & Video Designers to join us full-time.
At Adbuffs, we work with some of India’s fastest-growing D2C br...Show moreLast updated: 1 hour ago
- Promoted
Business Development Manager
NxtWaveBankura, West Bengal, India Business Development Manager – Closures Location : Madhya Pradesh / West Bengal / Gujarat / Odisha / Kerala (Training in Hyderabad) Employment Type : Full-time (6 months probation) About NxtWave : ...Show moreLast updated: 4 days ago
- Promoted
Business Manager- Health Agency
ConfidentialDurgapur Handling a team of health Agents.Develop an effective agency channel for assigned branch.Managing the recruitment of Agents and Wellness Officers.
Sales & Business Development of health insurance pr...Show moreLast updated: 25 days ago
- Promoted
- New!
Urgent! International Sales Executive
WBH Digital Solutions Pvt. Ltd.Durgapur, West Bengal, India Overview : - Job Title - International Sales Executive - Experience - Minimum 1 year - Skills - International Sales Calling Experience - Job Type - Full Time and Work From Office - Location - Auror...Show moreLast updated: 1 hour ago
- Promoted
- New!
Only 24h Left : State Head Sales
NxtWaveDurgapur, West Bengal, India State Head – Sales & Operations About NxtWave NxtWave is one of India’s fastest-growing EdTech startups, revolutionising the 21st-century job market by transforming youth into highly skilled tech...Show moreLast updated: 1 hour ago
- Promoted
Business Managers
ConfidentialDurgapur Must have the ability to efficiently manage teams both in the field and off-field.Demonstrated proficiency in handling sales operations with a track record of success.
Excellent coaching skills to m...Show moreLast updated: 30+ days ago
- Promoted
Business Consultant
ConfidentialBankura Conduct market research to identify trends and tailor client strategies.Build and nurture strong client relationships for sustained engagement.
Proactively drive new business opportunities and meet ...Show moreLast updated: 30+ days ago
- Promoted
- New!
▷ Urgent! Business Manager (Store Manager)
Nature's Basket LimitedDurgapur, West Bengal, India Position Overview : The position objective of a Store Manager includes leading and managing all aspects of store operations, including sales, customer service, staff management, inventory control,...Show moreLast updated: 1 hour ago
- Promoted
- New!
▷ [Urgent] Creative Video Designer
TRANSCON - TISPLBankura, West Bengal, India About the Role We are seeking a highly creative and versatile Video Designer to join our dynamic team.The ideal candidate will be proficient in video shooting, photography, and advanced video edit...Show moreLast updated: 1 hour ago
- Promoted
Academic Counsellor
ALLEN DigitalDurgapur, West Bengal, India Role and Responsibilities of Admission Counsellor.Enrolments : Drive enrolment for Allen Online programs and products across streams (JEE, NEET, 6-10) by identifying potential students and recommend...Show moreLast updated: 26 days ago
- Promoted
- New!
▷ (Immediate Start) Digital Marketing Specialist
Saivvy InfotechBankura, West Bengal, India Company Description Saivvy Infotech is a versatile digital house offering comprehensive digital designing and marketing solutions.
With a dedicated approach to collaboration, we help clients transf...Show moreLast updated: 1 hour ago
- Promoted
Area Sales Manager
ConfidentialDurgapur Drive agency channel strategy and ensure achievement of territory-wide targets.Monitor market dynamics and the competitive landscape to gain strategic insights.
Execute growth initiatives while main...Show moreLast updated: 30+ days ago
- Promoted
Solar Module Production Operator – Stringer / Bussing / Lamination / Framing
Sova SolarDurgapur, West Bengal, India Job Title : Solar Module Production Operator – Stringer / Bussing / Lamination / Framing.Job details are mentioned below.
Advanced knowledge of operation & maintenance.Knowledge of stringer operation...Show moreLast updated: 30+ days ago
- Promoted
- New!
Senior Business Development Associate (19 / 10 / 2025)
NxtWaveDurgapur, West Bengal, India Senior Business Development Associate – Closures Locations : Madhya Pradesh / West Bengal / Gujarat / Odisha / Kerala / Karnataka Work Type : Full-time | 6-month Probation | Training in Hyderabad ...Show moreLast updated: 1 hour ago
- Promoted
- New!
▷ [Apply in 3 Minutes] Senior Business Development Associate
NxtWaveBankura, West Bengal, India Senior Business Development Associate – Closures Locations : Madhya Pradesh / West Bengal / Gujarat / Odisha / Kerala / Karnataka Work Type : Full-time | 6-month Probation | Training in Hyderabad ...Show moreLast updated: 1 hour ago
- Promoted
E-commerce Category Executive
Toolsvilla.comDurgapur, West Bengal, India We are seeking a results-driven and analytical E-commerce Category Executive to oversee and optimize the performance of a specific product category.
The ideal candidate will be a strategic thinker w...Show moreLast updated: 4 days ago
- Promoted
▷ High Salary! Trial Manager
DeHaatDurgapur, West Bengal, India We're Hiring - Trial Manager About Us : DeHaat™, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies.
With a presence in 12 states, 11,000+ DeHaat Cent...Show moreLast updated: 6 days ago
- Promoted
- New!
Urgent! Assistant Professor of Marketing
Globsyn GroupDurgapur, West Bengal, India Company : Globsyn Business School Industry : Education Management Job Title : Assistant Professor of Marketing Location : Globsyn Knowledge Campus Amtala, South 24 Parganas Job Type : Full Time- Per...Show moreLast updated: 1 hour ago