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Product Growth Lead

Product Growth Lead

Kotak CherryRepublic Of India, IN
11 days ago
Job description

Company Description

Kotak Cherry is a comprehensive investment app from the esteemed Kotak Group that facilitates investing in mutual funds, SIPs, and more. With access to over 2,500 mutual funds, curated funds, and new fund offers, Kotak Cherry provides users with a seamless way to make informed investment decisions. The app offers smart tools like a mutual fund selector, side-by-side fund comparisons, and portfolio health checks for a professional analysis of investments. Additionally, users gain access to educational content through Cherry Café, featuring videos, blogs, and stories. Kotak Cherry ensures a smooth and centralized experience, allowing users to monitor and analyze their investments with ease.

Role Description

Product Growth :

  • Enhancing customer affinity by bringing in features improving time spent by customer on Cherry
  • Increasing DAU and MAU by building engagement tools on the platforms
  • Improve D2C customer transactions via effective marketing strategies and product enhancements

Product Building / Roadmap :

  • Provide product requirements to the engineering team in terms of features and user stories. Focus on requirements from a why and what perspective, allowing design and engineering teams the flexibility to decide on how to implement
  • Manage the roadmap of the product & prioritization around the features & functionalities
  • Work with UX designers to help create delightful experiences for different stakeholders
  • Be the quality champion for the product and make sure that every feature being launched is being held to the highest product standards
  • Working with marketing team to increase business of all products
  • Products Iterations and Improvements :

  • Work closely with customer success team to understand voice of customer and make sure that the roadmap delivers those needs
  • Engage with the customers and users to get constant feedback on how Kotak Cherry is solving their problems and incorporate this into the product features
  • Continuously understand and benchmark against competitors’ offerings on features, quality, target segments, etc
  • Ensure product roadmap incorporates emerging market trends and competitive offerings
  • Use data to understand how the product and features are performing and take data-driven decisions to advance the product and user experience
  • Prerequisites :

  • Experience as a PM in fintech industry / startup building digital products.
  • Strong background in and understanding of technology, software development and APIs
  • Understanding of product-led growth
  • An Ideal candidate would :

  • Have a great sense of business, product and customers
  • Be strong at analytical thinking and makes decisions regarding the strategic direction for the product and team
  • Be excellent at communication and relationships and carries the team forward on the chosen direction
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    Product Lead • Republic Of India, IN

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