Responsibilities
- Drive on-ground brand visibility through strategic marketing activities.
- Create awareness about the brand by setting up kiosks and organizing events.
- Develop and implement strategies to enhance brand presence in high-traffic areas.
- Collaborate with retail stores and other businesses to increase brand exposure.
- Engage with potential customers, introduce them to the brand, and generate leads.
- Organize and host promotional events to enhance the brand experience.
- Monitor the effectiveness of marketing initiatives and optimize strategies accordingly.
- Work closely with sales teams to convert brand awareness into sales.
- Maintain relationships with vendors, agencies, and media outlets for marketing initiatives.
- Track and report marketing budgets and expenses.
Requirement :
Proven experience as a Marketing Executive or similar role in the beauty, wellness, or retail industry.Strong understanding of marketing principles and branding strategies.Experience in executing on-ground marketing activities to increase brand visibility.Proficiency in event planning, brand collaborations, and customer engagement.Ability to work independently, travel extensively, and build strong relationships.Excellent verbal and written communication skills.Proficiency in MS Office, CRM tools, and marketing software.Strong problem-solving and negotiation skills.Qualifications and Education Requirements
Graduates or Master in any discipline preferred but not a mandatePreferred Skills
Experience working as Floor Manager in wellness Industry, retail or similar industry must.Good knowledge in MS- Excel, Word, PowerpointExcellent Communication & Interpersonal SkillsIssue Resolution & People UnderstandingTeam Management & People ComplianceExperience
Should have at least 5-8 years of relevant experience into Franchise Sales very specifically for Gyms / Health Clubs / Fitness Studios / Wellness Centers / Salon / Clinics and alike relevant experience.Skills Required
Inventory Management, Staff Training, Customer Service, Budget Control, Scheduling Software